CoverGirl Just Became The Biggest Beauty Brand to Become Certified Cruelty-Free

Photo Credits: PearlWinchester/ Shutterstock | Image Used for Illustrative Purposes Only

CoverGirl announced this morning that it’s going entirely cruelty-free, making it the largest beauty company to receive the Leaping Bunny Certified stamp.

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The drugstore makeup brand is following the steps of indie beauty brands that carry only cruelty-free products and ingredients according to the Cruelty Free International.

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Beauties we have MAJOR news: COVERGIRL does not test on animals and now we’re Leaping Bunny certified by @crueltyfreeintl, which means we’re Cruelty Free across ALL our products, EVERYWHERE we’re sold! 🐰💄😊 At COVERGIRL, we believe that you shouldn’t have to choose between the beauty products you ❤️ and the values you believe in. As the biggest makeup brand to achieve the Leaping Bunny certification, we’re committed to getting affordable, ethical makeup into the hands of anyone who wants it. 🙌 Join us in celebrating our certification and supporting #CrueltyFreeBeauty by sharing your excitement with #COVERGIRLCrueltyFree and #COVERGIRLMADE! *COVERGIRL is not sold in China and with our new BFFs at Cruelty Free International, we are working together to advocate for regulatory change to end animal testing globally

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Chief marketing officer of consumer beauty for Coty, Ukonwa Ojo, told USA Today, "If we can do it with our size and with our capability and with our complexity...every brand can do this. If we all do it together, we can all envision a cosmetics industry and world that is free from unnecessary animal testing.''

This is one of the many wins for cruelty-free advocates this year. Just last month, California passed a bill banning the sale of cosmetics testing on animals starting in 2020. Beauty giant Unilever also announced its support of banning cosmetic animal testing, with Dove gaining PETA’s stamp of approval.

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Beauties we have MAJOR news: COVERGIRL does not test on animals and now we’re Leaping Bunny certified by @crueltyfreeintl, which means we’re Cruelty Free across ALL our products, EVERYWHERE we’re sold! 🐰💄😊 At COVERGIRL, we believe that you shouldn’t have to choose between the beauty products you ❤️ and the values you believe in. As the biggest makeup brand to achieve the Leaping Bunny certification, we’re committed to getting affordable, ethical makeup into the hands of anyone who wants it. 🙌 Join us in celebrating our certification and supporting #CrueltyFreeBeauty by sharing your excitement with #COVERGIRLCrueltyFree and #COVERGIRLMADE! *COVERGIRL is not sold in China and with our new BFFs at Cruelty Free International, we are working together to advocate for regulatory change to end animal testing globally

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The demand for cruelty-free products is only going to continue to increase over time, so it’s no surprise CoverGirl–always a forward-thinking brand–jumped on the band wagon when they did. We hope to see more mass beauty brands doing the same thing shortly.

1 Comment
  • Lucy Post
    Posted on

    Such wonderful news! It's 2018 and consumers check labels--they don't want to buy "beauty" products that have been tested in ugly ways. I hope all companies follow suit!

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