CoverGirl announced this morning that it’s going entirely cruelty-free, making it the largest beauty company to receive the Leaping Bunny Certified stamp.
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The drugstore makeup brand is following in the steps of indie beauty brands that carry only cruelty-free products and ingredients, according to Cruelty Free International.
Chief marketing officer of consumer beauty for Coty, Ukonwa Ojo, told USA Today, “If we can do it with our size and with our capability and with our complexity…every brand can do this. If we all do it together, we can all envision a cosmetics industry and world that is free from unnecessary animal testing.”
This is one of the many wins for cruelty-free advocates this year. Just last month, California passed a bill banning the sale of cosmetics tested on animals starting in 2020. Beauty giant Unilever also announced its support of banning cosmetic animal testing, with Dove gaining PETA’s stamp of approval.
The demand for cruelty-free products is only going to continue to increase over time, so it’s no surprise CoverGirl—always a forward-thinking brand—jumped on the band wagon when they did. We hope to see more mass beauty brands doing the same thing shortly.
