25 Beauty and Wellness Brands Supporting Pride Month

By ·
25 Beauty and Wellness Brands Supporting Pride Month featured image

June is Pride Month, which means we’re bound to see rainbow-hued products and pledges of allyship from brands far and wide. We’re especially interested in the companies that are looking to put their money and their time where their mouth is and show tangible support for the queer community. We’ve rounded up some of our favorite beauty, hair and wellness brands that have pledged partnerships and donations to worthy organizations that support LGBTQIA+ people.

1 / 26


As part of their “Love the Skin Your In” campaign, OLAY has released a limited edition, “Love is Love” version of their beloved Regenerist Micro Sculpting Cream. The brand is also donating $75,000 to the Trevor Project via Can’t Cancel My Pride.

2 / 26

Bath & Body Works

The beloved brand is promoting its fifth “Love Always Wins” Pride Collection. This year’s scent, “a celebratory blend of refreshing citrus and summer sweetness”, is available in candles, hand soap, shower gel, spray, lotion, shimmer mist and more. Bath & Body Works is also donating $150,000 to the It Gets Better Project.

3 / 26

Jean Paul Gaultier

For the second year in a row, Jean Paul Gaultier has launched Pride Limited Edition bottles of Le Male and Classique at Macy’s, both $108. Dawning the phrase “Get Used to It”, these limited-edition fragrances are “a rainbow-colored perfume that proudly celebrates our love for ourself and our differences.” The brand is also partnering with several LGBTQIA+ charities like acon, Riccardo Simonetti Initiative, Cogam and more.

4 / 26


In yet another pride-centered collaboration, KOPARI and beauty influencer Matt, aka @DirtyBoysGetClean, are celebrating the month with a giveaway in support of The Trevor Project, with a $1 donation for each entry up to $3,500. Two lucky winners will receive Kopari’s entire SPF collection.

5 / 26


For the third year in a row, Kiehl’s is partnering with The Trevor Project. Kiehl’s has committed to donating a minimum of $150,000 to the nonprofit. Part of the donation will come from the sale of the Limited Edition PRIDE Ultra Facial Cream Supporting The Trevor Project ($38).

6 / 26


This year, Jonathan Van Ness’s brand is releasing a JVN x GLSEN Pride Hair Set ($38) in honor of pride month, and 10 percent of gross profits from June from the set will be donated to GLSEN, a nonprofit dedicated to creating safe learning environments for LGBTQ+ youth.

7 / 26

Alder New York

Queer-owned skin-care brand Alder New York is donating 10 percent of sales from Pride Cooling Mineral Hydro Mist ($29) to the Ali Forney Center in New York City.

8 / 26


Welly is donating the proceeds from all June sales of the PFLAG x Welly bundle ($45). Up to $10,000 of the proceeds will be given directly to PFLAG National.

9 / 26

It’s A 10 Haircare

It’s A 10 Haircare recently announced its official long-term partnership with The Trevor Project. The partnership entails a banner donation of a minimum of $100,000 to the nonprofit. Additionally, this fall, the brand will launch a one-time limited-edition product.

10 / 26


For the last 27 years, MAC has been donating 100% of profits from their Keith Haring Viva Glow collection to supporting the LGBTQIA+ community as well as individuals impacted by HIV/AIDS. This year, on June 9th until midnight, MAC will also be donating all proceeds from every single lipstick purchased online to various LGBTQIA+ organizations.

11 / 26

Beekman 1802

For Pride 2023, Beekman 1802 has released a Bloom With Pride ($59) collection that features a “rainbow” of serums and even a rainbow enamel pin. All proceeds from this set will benefit the Ali Forney Center.

12 / 26


To help you bring the magic of pride to your own space, Literie has released a Pride on Christopher Street Candle ($45). All proceeds from the purchase of this jasmine and sandalwood-scented candle go towards pride event-planning group Heritage of Pride.

13 / 26

Peace Out Skincare

This month, the beloved pimple-patch and skin-care brand has released a Pride Limited Edition Salicylic Acid Acne Healing Dots ($19), and $5 from every box will be donated to the Trevor Project.

14 / 26


All Pride Month long, 10 percent of all net sales from MILES will be donated to GLSEN.

15 / 26

Yankee Candle

Continuing their partnership with Rainbow Railroad, Yankee Candle has pledged to donate $150,000 to the organization this year, making their cumulative donations $250,000 in the last two years. The brand has also released a new collection of Love is Love candles ($10.50 each).

16 / 26

Madison Reed

This year, queer and female-owned hair-care brand, Madison Reed, is proudly partner with GLAAD, an organization that encourages positive representation of the LGBTQ+ community in media and beyond.

17 / 26

Good Light

For queer and AAPI-founded skin-care brand Good Light, pride is all-year long. Each year, Good Light donates 1 percent of all sales to True Colors United–an organization dedicated to helping LGBTQIA+ youth facing homelessness.

18 / 26


As another queer-owned skin-care brand, Solawave dedicates itself to making philanthropy for the LGBTQIA+ community a priority year-round. Solawave consistently fundraises for Folx Health–an organization that helps trans, nonbinary and gender expansive individuals access gender affirming care–as well as True Colors United.

19 / 26

Philip B.

Hollywood hair-care specialist, Philip B’s namesake brand is honoring pride month by donating a portion of all sales to the LA LGBT Center.

20 / 26

Noto Botanics

Founded by Gloria Noto, Noto Botanics is a genderfluid skin-care brand. For pride month, Noto has released a Pride Kit by Bronze Avery ($142) that “partnered with a few members of the community to create PRIDE kits that reflect what these key values mean to them.” In addition, all year long, the brand donates a portion of all proceeds from their Agender Skin and Hair Oil ($46) to Planned Parenthood, The Center and more.

21 / 26

So Gay Rosé

Year-round, this queer and Asian-founded rosé brand partners with and donates to local LGBTQIA+ organizations in the areas where this yummy, gluten and sugar-free beverage is sold.

22 / 26


In a partnership with writer and poet Saeed Jones, Harry’s has released a Pride Shave Set ($30), complete with a poem, titled “Repeat After Me” that explores the beauty of introspection and poetry’s power to serve as a mantra. For each set sold, Harry’s will be donating $5 towards benefiting the Trevor Project.

23 / 26

Friday Collective

Friday Collective released a Free to Be ($13) pride-inspired candle in celebration of pride month, and a portion of proceeds from purchases will go towards the Rainbow Railroad foundation.

24 / 26


This June, this award-winning towel brand released The Bowie ($65) towel and will be donating $1 for every towel sold to manufacturing towels for LGBTQIA+ homeless shelters.

25 / 26


Not only has this hemp-based body-care brand released a limited-edition Pride Love Passion Fruit Herbal Body Moisturizer ($20), the brand has also donated $100,000 to the Trevor Project.

26 / 26

Good Dye Young

Hayley Williams’ rocking hair dye brand released a Rainbow Color Kit ($40) in support of pride month, and a portion of all proceeds from the kid will go to The Tennessee Equality Project–an organization that fights for equal rights for LGBTQ people in Tennessee (Hayley’s hometown).

Related Posts

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.