This High-Coverage Concealer Is So Good, One Sells Every 12 Seconds

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This High-Coverage Concealer Is So Good, One Sells Every 12 Seconds featured image
Photo Credits: Tarte

There’s a new concealer in the Holy Grail club. Joining the ranks of Clé de Peau’s must-have stick and NARS’ flexible pigment is Tarte’s covers-everything Shape Tape Concealer ($27)—a formula that the brand says is so popular, one sells every 12 seconds. 

Countless makeup artists swear by the concealer for nixing dark circles in seconds and completely covering blemishes. Better yet, the vegan formula is spiked with licorice root extract to hydrate and brighten the area over time—all while the exclusive “Tape technology” instantly smooths and creates a firmer appearance. 

To commemorate the success of the camouflaging wonder, the brand has announced their second annual International Shape Tape Day, this Sunday, January 12, where the entire Shape Tape collection will be 30-percent off (that’s $8 off the classic bottle!). Even better, you’ll get a free 3-piece gift with purchase when you buy the concealer at your local Ulta. 

How’s that for shaking off the Sunday Scaries? 

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