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Olaplex

OLAPLEX Just Launched Its Most-Requested Product Ever

By Danielle Fontana Dooley, Senior Digital Editor April 6, 2021
The brand's next innovation has been in the works for four years—and it was worth the wait.

The Sunscreen Singer-Songwriter-Surfer Ali Tamposi Swears By

By Liz Ritter, Executive Editor September 28, 2020
"Because spending long periods in the ocean and the sun is a big part of my daily routine, it definitely affects the products I use."
olaplex 1

The 3 Ounce Bottle of Hair Repair That Reversed My Color-Induced Damage

By Elise Minton Tabin December 12, 2017
It's different from any hair conditioner or hair mask.
JulianneHoughperm

The New Perm Celebrities Can’t Get Enough Of

By Elise Minton Tabin April 26, 2016
The perm is back and better than ever.

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