olaplex

olaplex designed to defy campaign imagery

OLAPLEX Taps Nicola Coughlan, Jenna Lyons and Sydney McLaughlin-Levrone for New Campaign

By Isabelle Buneo April 2, 2025
A star-studded campaign dedicated to healthy hair.
Parisian woman walking outdoors wearing red lipstick and black coat

The 10 Hair-Care Brands Our Readers Use Most, According to Data

By Danielle Fontana Dooley November 20, 2024
Spoiler alert: NewBeauty readers have good taste.
woman with short brown bob looking to the side

63 Percent of NewBeauty Readers Use This Hair Product for Healthier Hair

By Danielle Fontana Dooley September 16, 2024
An overwhelmingly favorite.

Olaplex Has Been Sued for Allegedly Causing Hair Loss

By Isabelle Buneo February 22, 2023
Almost 30 women have cited bald spots, irritation, infections and rashes from the popular hair-care brand.

You Can Now Shop For Beauty Products on Shopbop

By Isabelle Buneo October 4, 2022
Best-in-class beauty.
NewBeauty cover with reflection

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