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8 New Over-the-Counter Retinol Products Worth Trying

By Danielle Fontana Dooley, Senior Digital Editor December 17, 2019
What we're loving now.
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The 13 Best Mascaras for Your Thickest Lashes Ever

By Danielle Fontana Dooley, Senior Digital Editor and Naowshaba Ferdous May 15, 2019
New formulas for better lashes. 
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SPF

14 New Sunscreen Launches That Make Skin Look Fantastic

By Liz Ritter, Executive Editor May 3, 2019
Lightweight, sinks-in-instantly formulas.
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20 New Launches at Sephora Under $25

By Danielle Fontana Dooley, Senior Digital Editor October 16, 2017
Beauty on a budget.
elfcosmetics

This Mega-Popular Drugstore Brand Is Launching a New Product Every Single Day in September

By Liz Ritter, Executive Editor September 5, 2017
Prices start at $1!
sephorahero

These Are the Latest Sephora Beauty Launches You Don’t Want to Miss

By Danielle Fontana Dooley, Senior Digital Editor September 1, 2017
Get 'em while they’re hot. 

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