Serena Williams is one of the most renowned names in tennis, but now she’s poised to conquer an entirely new domain: the makeup industry. The 42-year-old athlete’s first makeup brand—WYN Beauty—will be available in stores and online at Ulta Beauty starting Sunday, April 7.
The line is made up of 10 products, including complexion, eye, and lip essentials—and they’re bound to stand out on your vanity. The brand’s packaging is neon-colored, or “WYN Chartreuse,” per the brand. The eye-catching hue “represents energy and audacity,” according to the brand’s website, and above all, it mirrors the color of a tennis ball.
“Starting WYN was something that I kinda always wanted to do,” said Williams in a video interview with WWD. The 23-time Grand Slam tennis champion sought to create an inclusive, long-wearing, and easy-to-use makeup line that could stand up to her global travels and active lifestyle.
“A lot of big moments for me was literally traveling around the world, and I was traveling before there was 40 shades of makeup. There was only like five shades and none of the shades ever fit me.” Because of that, she often had to mix foundations to concoct her own shade. Inspired by her experience, her first complexion product—WYN Beauty Featuring You Hydrating Skin Enhancing Tint SPF 30—comes in 36 shades.
WYN Beauty was born to bear the elements as well. The mom of two highlights one product in particular: her waterproof liquid eyeliner. “When I’m playing tennis and I’m wearing my liquid eyeliner, I don’t need it to move, I need it to just kind of stay the entire three-hour match of me just pouring down sweat,” she tells WWD.
Not only is WYN built to last through workouts and regular workdays alike, but Williams also aimed to create something that could be applied in a matter of minutes. At a launch event for the brand, the pro explained that the inspiration behind the brand comes from her two-minute post-match pre-interview routine. (Often, players are limited in the number of products they can bring into the locker room and have only about five minutes to shower and get ready after a match before an interview.) While your everyday life might not be as high-stakes as Williams’, we can certainly all benefit from a faster makeup routine.
Keep scrolling for a sneak peek of the collection. Although you can’t shop it just yet, you can start planning which products to scoop up ahead of next week’s shopping frenzy.
Shop WYN Beauty
WYN Beauty Guideline Waterproof Liquid Eyeliner
As promised by Williams herself, this liquid eyeliner truly lives up to its waterproof claims, so you won’t have to worry about sweating off your cat-eye liner. It features a quick-drying formula with a semi-matte finish and a precise felt-tip applicator for easy application.
WYN Beauty Featuring You Hydrating Skin Enhancing Tint SPF 30
This skin tint comes in 36 shades (refreshingly organized from darkest to lightest) and features a gel-cream texture that seamlessly blends into the skin. It has broad-spectrum sun protection and gives your skin a radiant glow, along with a boost of hydration thanks to hyaluronic acid.
WYN Beauty Nothing To See Soft Matte Creamy Concealer
This creamy concealer offers versatile medium coverage, and like the aforementioned skin tint, it prioritizes hydration with hyaluronic acid and glycerin. It has a soft-matte finish that looks like skin without feeling heavy.
WYN Beauty Word of Mouth Max Comfort Matte Lipstick
Consider your new favorite matte lipstick found. It’s comfortable, hydrating, and comes in 10 bold hues, our favorite of which is this ruby red shade called “Dare.” It’s truly fit for a winner.
