In this day and age, it only takes one post for a product to go massively viral. While pretty much every product from Hailey Bieber’s line Rhode has broken the internet at one point or another, the brand’s Pocket Blush has soared amongst the others, even becoming the most popular blush of the year by search volume.
While we typically associate foundation and concealer products with lacking shade inclusivity, any complexion product must take into account the vast diversity of skin tones that exist, including blush. Influencer Golloria has been shaking up the beauty industry in a much-needed way for years, calling attention to brands that lack proper shade diversity, and the creator recently called out Rhode’s Pocket Blushes for leaving an ashy, white cast on dark skin. But, in a follow up video posted this week, Golloria praised the brand for redeeming themselves and amending the noninclusive formulas.
Rhode Responds to Golloria’s Important Call Out: “This is Redemption”
Less than a month ago, Golloria swatched the viral Rhode Pocket Blushes, calling to attention how each of the shades left an ashy finish on her skin and noting how the products clearly weren’t made with deep skin tones in mind. While many brands ignore such comments, Bieber herself reached out to Golloria, thanking her for her feedback, compensating her for shade consulting and ultimately reformulating the blushes, which Golloria happily swatched in the follow-up video, praising the founder for listening to Black women and making a real change.
“This is why I ‘complain,'” she said while patting the new blush onto to her cheeks. “You see how beautifully flushed I am without looking ashy?” she praised. Addressing the founder directly, Golloria said, “Hailey, thank you for reaching out and listening to me and treating me like a human. This is redemption.” Followers in the comments agreed, praising Golloria for making such pertinent changes in the beauty industry and Bieber for listening, with comments such as, “This is why I love Rhode, unproblematic,” and “now THIS is influence.”
