Why This Skin-Care Category Is Trending Big at Major Beauty Retailers

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It’s safe to say we’ve never been more familiar with our faces as we have right now. Every video-powered work meeting or catch-up call with friends and family results in us staring at our faces for hours, leaving us to nitpick everything from wrinkles, sagging skin and texture issues we’d never noticed before.

If this sounds familiar, Marissa Galante Frank, fashion director for accessories and beauty at Bloomingdales, says you’re not alone. 

“As people spend more time in front of screens for virtual meetings and Zoom gatherings, there’s been a heightened awareness around how we look on camera,” she says. One area Frank says has been resonating with Bloomingdales’ customers, in particular? “Neck-related anti-aging skin care.” 

While the jury is still out on whether a neck cream is a necessary part of a skin-care routine—some experts say yes, others say using your face products on the neck and décolleté is sufficient—treating the skin on the neck is an absolute must.

If you’re in the market for a new line-busting or skin-firming formula, Frank offers up some retailer (and personal) favorites, including La Mer’s Neck & Décolleté Concentrate ($295), “which delivers a refreshing level of hydration to the neckline,” she notes, along with Macrene Actives’ clean High Performance Neck and Decolletage Treatment ($295), “made of 50 organic plant-derived actives.” 

For a spa-like experience at home, Frank’s top recommendation is a must-try: Eve Lom’s Time Retreat Face & Neck Sheet Mask ($15). And if you’re looking for some serious retinol-powered results below the chin—so, all of us—SkinCeuticals’ latest launch, Tripeptide-R Neck Repair ($120), is a surefire winner. 

Going hand in hand with the current uptick in cosmetic procedures around the country, Frank says this heightened interest in neck care goes one step further: “This has led to an increasing interest around self-care and more specifically, luxury skin care as it’s the ultimate investment in yourself.”  

Whether this self-care means carving out an extra 15 minutes in the morning for a sheet mask, splurging for a luxe new eye cream or finally booking a consultation for that cosmetic treatment you’ve been wanting, one thing is for certain: you deserve it—now more than ever. 

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