From luxury skin and hair care to innovative fragrance and smile products, these are our top 11 obsessions right now.
MarulaOil Light Rare Oil Dry Mist (full size – $28)
The light-as-air mist is designed to curb breakage from thermal styling, add serious shine and boost hydration without weighing hair down like many other serums, leave-in creams or topical treatments typically can, especially on thin and fine hair types. The reparative benefits of rich, heavy products are bottled and made virtually weightless in this ultrasheer dry oil that leaves hair soft and split ends invisible.
Rich in powerful antioxidants and replenishing oleic acid for instant hydration, hair taming and softness, cold-pressed marula oil is sure to be your hair’s new best friend.
Kristin Firrell, VP of product innovation, says, “The cold- pressed marula helps seal split ends, add beautiful shine and leave hair luxuriously soft without weighing it down.”
Chuda Healing Hydrating Cream (full size – $150)
It’s a highly comforting and active cream designed to bring damaged skin (think: dryness, redness, irritation or burns) back to life with added smoothness and luminosity. The instant you apply it, the creamy balm blankets dry, irritated skin with a rich dose of vitamins, botanicals, antioxidants, essential fatty acids and cross-linked sodium hyaluronate to achieve and maintain healthy, radiant skin.
Cross-Linked Sodium Hyaluronate attracts and binds up to 5,000 times its weight in water—five times more than hyaluronic acid— making it the hydrator you want working on your skin. Palmitoyl Tripeptide, one of the most powerful peptides, works to penetrate skin and stimulate a quicker rebuilding of collagen below the surface for less lines and more compliments.
“Chuda Healing Hydrating Cream is uniquely formulated with the exact ingredients needed to properly heal and restore skin to its most youthful appearance,” says founder Dr. Elena Ocher.
Pur Attitudes Insta-Results Face Lift Gel (full size – $65)
Referred to as “the perfect alternative to cosmetic surgery” by the brand, this light-as-air serum minimizes fine lines and wrinkles before your eyes for a temporary “facelift” that lasts all day and confidence that stays put for even longer. This waterless serum not only acts as an anti-aging time machine, but also as a makeup primer and powerful moisturizer.
Using a blend of three molecular weights, hyaluronic acid works to penetrate through three layers of skin to leave it hydrated and plumped. In addition to its serious moisturizing benefits, natural algae also softens, brightens and fights inflammation and redness in the skin.
Owner of PUR attitude, Jerry Rayman, says, “Insta-Results is not just about skin care. It’s about self-confidence, motivation and pursuing what you want no matter what age you are.”
It’s a mineral-rich sunscreen that’s free of fragrances, oils and harsh chemicals and leaves behind a sheer, matte finish to blur skin imperfections—perfect for a sensitive complexion. Its lightweight, skin tone– matching formula sinks into skin to either smooth out redness on its own or layer seamlessly under makeup without any harsh, white residue sunscreens are commonly known for.
Sporting titanium dioxide (8 percent sunscreen) and zinc oxide (almost 4 percent sunscreen), this formula allows the sun’s harmful rays to be reflected away from the skin instead of absorbed, which is what often occurs with chemical sunscreens. Plus, physical sunscreens tend to stay put on skin for longer than their chemical counterparts, making it a win-win overall.
novex Bamboo Sprout Leave In Conditioner (full size – $11)
A replenishing leave-in conditioner that’s as rich as it sounds—it’s formulated with bamboo sprout vitamins to accelerate strength, moisture and growth in each strand—but still light enough for daily use. The scent is fresh and clean, the formula leaves hair glossy and strands turn to silk after just a few uses. Plus, it can be used on wet, damp or dry hair.
Enriched with a cocktail of amino acids, minerals and vitamins A, B and C, bamboo sprout is the answer to fragile, damaged hair. Known for its ability to rebuild lost keratin in the hair, wheat protein is proven to strengthen hair follicles one by one for stronger strands with continued use.
“This product provides all the strength and growth that your hair needs, leaving it treated, nourished and with a glossy shine,” says Itamar Serpa, CEO and founder.
Pinrose Tambourine Dreamer (full size – $55)
An addictive scent that marries lighthearted lily of the valley, orange blossom and violet leaves with sultry jasmine, musk and cedarwood for a romantic effect. The fragrance evolves as you wear it, opening up to a more complex scent as the day goes on. Translation: You’ll never get bored of it!
Lily of the valley and jasmine create a crisp, vineyard-inspired scent that denotes all things feminine. As you wear the perfume, hints of ylang ylang, orange blossom and lemon verbena open up to reveal a well-rounded fragrance you’re sure to fall head over heels for.
“Tambourine Dreamer is a modern take on a traditional white floral fragrance. The construction is ethereal, more like an airy tulle as opposed to a heavy silk,” says co-creator, Erika Shumate.
supersmile Professional Whitening Toothpaste (full size – $21)
This professional-grade whitening toothpaste is designed to deliver your brightest, most confident smile yet. Plus, it’s safe to use on the most sensitive teeth, even to restore bonding, veneers and dentures to their original whiteness. Proven to whiten teeth 273 percent more effectively than the leading national brand, it makes a noticeable difference in the brightness of our smiles.
Supersmile’s proprietary ingredient, calprox, safely lifts surface stains like coffee, tobacco or red wine without any harsh abrasives or risk of sensitivity. Not only does this formula keep your pearly whites sparkling, but it boasts cavity-preventing fluoride as one of its main ingredients, too.
“Brushing with supersmile for two minutes, twice a day will keep your smile the whitest it can naturally be,” says CEO Lucia Smigel.
SKIN&CO. Roma Umbrian Truffle Hand Cream (full size – $12)
This thick cream boasts a formula that cushions and comforts skin with nourishing, anti-aging ingredients to plump and protect hands from drying without ever stripping away their natural oils. A tiny dab is all you need for the cocktail of ingredients to deeply penetrate skin, leaving hands soft as silk without having to reapply.
There’s a reason shea butter is the main ingredient in every heavy-hitting emulsion: it soothes, hydrates and leaves skin feeling soft to the touch for hours. Black winter truffle is the antioxidant-rich ingredient that helps curb signs of aging while leaving behind the most addictive scent.
Founder Gabriel Balesta
says, “I love the Umbrian
Tru le Hand Cream because
it’s very moisturizing without
being greasy. It’s also the
perfect travel companion—
I take it everywhere!”
ELEMIS Pro-Collagen Marine Cream (full size – $128)
It’s a clinically proven formula that works to reduce the appearance and depth of lines and wrinkles, firm slack skin and quench dryness after just 15 days of use. Most potent wrinkle-fighters come in the form of a night cream, but this one is safe to wear during the day to limit signs of aging while also increasing skin’s moisture.
Shown to stimulate the synthesis of glycosaminoglycans, which are responsible for the hydration, firmness and elasticity of the skin, padina pavonica, a Mediterranean algae, boasts proven anti-aging benefits. Ginkgo biloba is a plant- derived antioxidant rich in protective benefits, shields skin from free- radical and environmental aggressors and soothes irritated complexions.
“It is no surprise that this hero product has a cult-like following among users, beauty editors and celebrities alike! The results and experience speak for themselves. Pro-Collagen Marine Cream is an exceptional, skin-turnaround product, which is why one is sold every nine seconds,” says Annet King, VP of global education.
BIOSILK Silk Therapy Lite (full size – $27)
This strengthening, polishing and smoothing silk serum is designed to be used on wet or dry hair to provide straight-from-the-salon softness and shine without weighing hair down. If you thought the classic formula was good, this lighter version is a total breakthrough for fine and thin hair types. Plus, it still boasts the clean scent we’ve come to love.
The natural elements of silk deliver strength and resilience while creating a smooth, manageable canvas. A derivative of vitamin B5, panthenol acts as a deep hydrator, gliding over the hair cuticle and reflecting light to create a shiny, glossy look.
Founder Farouk Shami says, “Biosilk Silk Therapy Lite contains 17 of the same 19 amino acids found in hair, making it an essential product for your daily styling needs.”
Pop Dental Portable Gosonic Toothbrush (full size – $30)
It’s a travel-friendly, battery- operated toothbrush that boasts up to 30,000 brush strokes per minute to make brushing on the go easier— and more sanitary—than ever. A quadpacer with a two- minute timer makes a thorough, deep clean accessible even when you’re traveling, in a rush or away from your sink.
Designed to reach hard-to-brush areas without irritating sensitive gums and teeth, Contoured DuPont Nylon bristles leave every inch of your mouth feeling fresh and clean.
“I designed the GoSonic to be small yet powerful with an energy-efficient and technologically advanced motor. With the same power as a rechargeable toothbrush, you can use this at home or take it with you wherever you go,” says founder Jeff Miller.
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