Celeb hairstylist (and new mom) Jen Atkin and her Mane Addicts team just debuted their first “Mane Muse” of the year—and are highlighting none other than social-media sensation and content creator, Emma Chamberlain.
Tapping into “trailblazers in the Gen-Z beauty community,” Atkin exclusively shared with us that the mission behind Mane Muse is to showcase all that makes a muse, well, muse-worthy, which also encompasses “content, story-telling and inspiration.”
“With that, when we decide who we want to pitch, we take that into account first and foremost,” she adds. “We are drawn to talent who are at the forefront of their respective field, someone who continues to push the envelope and is always authentically themselves.”
“To me, being a Mane Muse is not about what hairstyle you have—whether you are wearing a wig or going all natural—it’s about wearing whatever it may be with confidence,” Chamberlain says. “Muses always seem effortless and almost aloof. They don’t care what anyone thinks. They are poised and content with themselves. They could rock any hairstyle or rock no hairstyle if they wanted to. It’s badass. That’s how I’m trying to be.”
As part of the campaign, Atkin teamed up with her husband, photographer Mike Rosenthal. “Even though I didn’t do the hair for this shoot, I got to be on set watching Mike, Karla Welch, Laura Polko and Ash Holm create magic.”
“It’s so fun that we live five mins from the office-studio and can still have these work moments between mom-and-dad life. I think we might even get along better in work-mode—not sure what that’s indicative of, but I’m not complaining.”
