Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class hair products receiving rave reviews from our team and hitting shelves right now.
Like the gut or skin microbiome, the scalp microbiome consists of millions of microbes that help keep the scalp healthy and balanced to foster hair growth. “The scalp microbiome is our first line of defense to the outside world, protecting our hair and scalp from environmental stressors,” says Dr. Tess Marshall, naturopathic doctor and director of product development & marketing for Nutrafol.
This physician-formulated, clinically tested exfoliating mask uses natural ingredients to dissolve excess sebum and product buildup that keep the scalp microbiome from functioning optimally. It also has the added perk of reducing itching and flaking caused by dryness. To use it, divide your hair into sections and then apply the mask directly to the exposed scalp at each part, massaging it in with your fingers. Leave it on for five minutes and then rinse it out. If your hair is oily, the brand recommends using it once or twice a week; for dry hair, two to three times.
Gray hair is beautiful, and recent shifts in beauty trends have encouraged many people to embrace their natural strands. However, there will always be those who say, “Absolutely not!” and have standing root touch-ups on the calendar year-round. Statistics show the latter group is the vast majority, and as such, beauty brands continue to innovate in the anti-gray department.
This plant-based hair serum helps reduce the appearance of grays on new hair growth in as soon as 90 days of use (one bottle is a month’s supply). It also helps increase the vibrancy of hair color and shine and soothe the scalp without leaving behind a greasy residue. One dropperful per day on damp hair—section your hair our and massage it into each part on your scalp—is all you need, and I personally find it best to apply any scalp serum at night post-shower, and then style as usual in the morning. The brand also just launched Gro Ageless Hair Supplements to be used in tandem with the serum, and recommends the duo for best results.
Vegan and gluten-free, this rose-scented spray is tousled, summer waves in a bottle. The mix of rose flower water, calendula flower, smoothing sea buckthorn and strengthening quinoa gives hair that effortless, beachy look while keeping it hydrated in scorching temperatures.
And I can’t forget about the brand’s sustainability mission: The packaging is 100-percent recyclable and made from sugarcane and PCR (recycled plastic), yet looks and feels super luxe.
If you can’t make it to the salon—let’s face it, summer plans just seem to fill up the calendar overnight—this new root touch-up kit lets you become your own colorist at home.
Available in eight shades (you can take a quiz on the site to determine your color match), the kit contains two applications of Hair Color Cream, a Color Activator, a Color Therapy Conditioning Mask, cleansing wipes, two pairs of gloves, and a reusable mixing bowl and reusable application brush. Using the brand’s Rapid Dye technology—free of ammonia and PPD, but packed with good-for-your-hair nutrients—it promises 100-percent gray coverage in 10 minutes and can extend the time between salon appointments by up to three weeks.
Finally hitting the market today, the new Airwrap is in a league of its own when it comes to hair tools. With this improved version, you no longer have to switch the barrel midway through your styling session to curl your hair in the opposite direction (now you just press a button to change rotation). There’s also a brand-new Coanda smoothing dryer attachment that mimics the dryer/round brush combo stylists use in the salon, and it now takes hair from wet to damp even faster than before. A smoothing mode also helps reduce flyaways and frizz around the roots and hairline for that just-left-the-salon look.
“Now, the tool does even more, allowing owners to personalize to suit their styling preferences, personalized for their hair type. Something you thought couldn’t get better, just did,” says Jen Atkin, celebrity hairstylist and global styling ambassador for Dyson.
Launching on June 12, this deep-conditioning mask quenches super dry strands with a moisturizing blend of marula butter, strengthening silk amino acids, sunflower fatty acids and panthenol—there are no silicones, but you still get that soft, silky feel. The formula also contains vanilla fruit extract, which the brand added for its antioxidant and scalp-calming benefits, but it also lends a hint of a sweet, vanilla-y scent.
If your hair is dry, you can use it in place of a traditional rinse-out conditioner after every shampoo—a little goes a long way and it’s best to start at your ends and work up to your roots, leaving it on for just a few minutes max. If you prefer to use it as a weekly treatment, you can slather on a bit more, comb it through and leave it on for up to 30 minutes (just throw your hair towel on let it soak up all the goodness while you tackle some other household tasks).
Calling all curly girls (and guys): This unique gel-to-oil (you get the soft hold of a gel and the hydration of an oil) delivers the mega moisture and definition that all curls, waves and coils crave. Made with 94.7 percent naturally derived ingredients (almost all are biodegradable, too), the formula also helps shield hair against humidity and frizz, which we could all use come summertime. Squeeze a dollop into your palm and then smooth through damp hair. I like to start mid-lengths to ends and then use the very tiny bit that’s left around my hairline and roots. Then diffuse or style, and voila!
Designed for dark blondes and light brunettes who lighten their hair with color or bleach, this lightweight spray deposits blue pigment to neutralize orangey, brassy undertones that build up between salon visits (I don’t know about you, but when my hair gets brassy it drives me crazy!). Blue is the opposite of orange on the color wheel, so blue cuts through the brassiness to restore a cooler or more neutral tone.
What’s cool about this new product, too, is that it essentially acts as a leave-in conditioner—it detangles, moisturizes, boosts shine, smooths frizz, and so much more—but with buildable toning benefits. I like to put a towel (an old one I don’t really care about) around my shoulders like they do at the salon, and then spray it onto towel-dried hair, comb it through and then style as usual.
I think of this weekly mask as a big, plushy spa robe for curls thanks to its rich, creamy texture that transforms into a “liquid butter” as it coats the hair. So how does it achieve that luscious consistency? The vegan and gluten-free formula is loaded with deep-conditioning mango and avocado butters and chia seed (part of the brand’s Superseed Oil Complex) that lock in hydration and make curls feel soft as ever.
Rice protein also helps strengthen hair and reduce breakage so curls stay intact and bouncy. Plus, I can’t get enough of the citrusy-green scent, made with notes of Sicilian lemon, eucalyptus and amber.