Stormi’s mom knows a thing or two about product development, after all, it was her forward thinking that launched hundreds of thousands of lip kits. Now, Kylie Jenner is about to embark on her second motherhood journey with a baby on the way and a new line of baby-care products, aptly named Kylie Baby.
Showing off the first four products in her line of baby essentials, Jenner shared them with fans on her Instagram story and said it’s taken two years of formulating and testing before being able to put them out. “I just wanted to create safe products for my kids when I became a mom, so Kylie Baby is clean, vegan, cruelty-free, fragrance free and made without any parabens, sulfates or silicones,” she explained. “We are also hypoallergenic and pediatrician-tested. Baby products take so long to make and I wanted to make sure we went through every testing possible to make this extra safe for your babies and your kids. I wanted to create something that I would use on my own kids.”
The first four products are a tear-free Gentle Shampoo and Conditioner, a Moisturizing Lotion and a Bubble Bath. For the past two years, Jenner says her three-year-old, who has sensitive skin, has been the principal tester for every product. “Fun fact, I actually posted this really cute photo of Stormi a year and a half ago, and we were testing Kylie Baby then and we used these bubbles. I wouldn’t recommend this for your own kids, but Stormi basically used to try to eat these bubbles and put them in her eyeballs. So, this is 100-percent safe and tear free, so no need to worry about that. And it makes the best bubbles.”
“I really wanted to introduce these four products first and just making essential baby care that is safe, effective, was really, really important to me,” she added. “So, I’m really excited to introduce these babies.” You can get your hands Kylie Baby’s first four products on September 28th on KylieBaby.com. Something tells us they’re going to sell out quickly.
