Almost exactly one year ago, actress Jenny McCarthy took her first step into the beauty industry with the launch of her clean beauty brand, Formless Beauty. Since the beginning, McCarthy has taken a lot of pride and put her whole self into the brand, telling People last year that “there are a lot of celebrity brands out there, but not all of them are vegan and cruelty-free, so I am very proud that mine is.” This week, the star took her full body approach to the brand to a whole new level with a scandalous holiday ad in collaboration with hubby Donnie Wahlberg to—fittingly—promote the brand’s new line of nude lip glosses.
In an equally festive and provocative ad, Jenny and her husband pose fully nude, sporting only some strategically placed ribbons and adorable puppies. The shocking and humorous ad served as a way of promoting the latest drop from McCarthy’s brand: the Nude Collection ($75). “It was fun to bare it all with my husband for this shoot,” McCarthy cheekily told People, “I definitely have a thing for chestnuts roasting and large packages adorned with red ribbon.”
Formless Beauty’s latest collection of nude glosses features the brand’s classic “non-sticky formula” that creates impeccable glow without that stereotypical glossy tackiness. Available in three gorgeous colors, purchasing the Nude collection glosses not only gives you the perfect array of nude lippies to take with you into the holidays, but each set purchased between now and 12/24 enters you into a drawing to win a Facetime call from Jenny and Donnie on Christmas day, and all purchases come with a signed holiday card while supplies last.
