The Beauty Health Company, best known for its flagship brand Hydrafacial, will unveil its groundbreaking “Skintuition Report” tomorrow, providing a sneak peek into the transformative trends shaping the beauty industry in 2024. Amy Juaristi, chief marketing and communications officer, shares, “Our inaugural report reflects the pulse of skincare, revealing exciting trends driven by consumer desires for innovative ingredients and novel delivery methods.”
“The BeautyHealth Skintuition Report” showcases a pivotal shift in skin-care preferences. In 2023, beauty enthusiasts embraced ingredients with unique delivery methods, catapulting peptides, retinol, and vitamin C to the forefront of Hydrafacial treatments. However, the most surprising revelation was the surge in interest for off-the-face treatments, with back and booty–focused Hydrafacial treatments witnessing a staggering 133% increase compared to the previous year.
Behind the Shift
Celebrity aesthetician Brittany Blancato weighs in on this phenomenon. “I believe that because social media has become such a powerful tool for marketing and discovery, the skin-care audience is learning more about what they can do for themselves and their skin needs. Because Hydrafacial is such an effective technology to create healthy skin, more people are realizing that healthy skin goes beyond the face.”
Blancato, who has seen a significant rise in Hydrabody (the use of Hydrafacial off the face) demand, notes, “There’s been a huge influx in Hydrabody demand, and I think it’s a really great way to keep the Hydrafacial versatile in the office. As a provider, I like to always use Hydrafacial as the foundation to my protocol, the patented vortex fusion technology makes it easier to prime and prep the treatment area.”
Who, What + Where
The Skintuition Report shares more detailed insights into the Hydrabody trend, including the consumer base it is most popular with (<25 year olds) and the location with the highest rate of backside treatments (Australia). As for where consumers are opting for their Hydrabody treatments, the data is clear: 47% on their hands, 31% on their neck and décolleté and 22% on the back and booty.
The Bottom Line
The body-care space is bigger than ever. From active-infused body formulas to celebrity beauty brands such as Rare Beauty tapping into the space, it’s clear beauty enthusiasts are looking to invest below the face.
