This Celebrity-Backed Beauty Line Is Coming to Target

This Celebrity-Backed Beauty Line Is Coming to Target featured image

Target has made some major upgrades to its beauty department in the last year, amping up both its K-beauty and natural/organic product offerings with some exciting new brands. In most recent news, Jessica Alba’s Honest Beauty will be making its debut on the store’s shelves as well, and it’s the brand’s first time being sold at mass retail.

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Beginning March 26, you can find a collection of the brand’s top sellers, including makeup and skin care (almost everything is priced below $34), in select stores. Expect to see the popular Refreshingly Clean Gel Cleanser, Truly Lush Mascara + Lash Primer and Everything Primer, among others, and an even bigger assortment of products on Target.com.

This latest addition to the Target beauty roster comes after the company revealed it’s looking to expand its natural category as consumers are becoming “increasingly more interested in and aware of ingredients within the products they’re using, particularly when it comes to skin care.”

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