Call her an influencer, call her a blogger, call her a fashion and beauty entrepreneur but, whatever you do, don’t forget to add “product-formulator perfectionist” to Camila Coelho’s list of traits.
As the founder of Elaluz told us, it took a full seven rounds (at least) to get her can’t-live-without-it All Day Beauty Water ($49) “just right”—and the main source of stress came from perfecting her dream scent.
“This product was so important to me because it was something I always wanted to have with me every day to apply before and after makeup, to keep my skin fresh, energized, while giving a natural glow,” she says. “The most challenging part was definitely the scent, as I wanted a very specific, fresh scent, yet I wanted it to stay clean with natural plant-derived ingredients.”
Pinpointing her personal glowing-skin superstars of moisturizing Brazilian guarana and exfoliating papaya extracts, Coelho says staying away from synthetics was a big priority for her and everyone behind the formulation of the line. “I’m really happy with where we landed. When trying the Beauty water for the first time, most people react towards how refreshing the scent is. It’s also EWG-verified, which means it meets the highest standards for clean beauty.”
Also on Coelho’s personal hit list: Looking at the product more as a primer and less as a face mist. “I apply it as a base before my serum since it tones, energizes and refines pores. I also apply a few more sprays before and after I apply my makeup, because it acts as a primer while closing your pores, locking in your makeup and giving you a natural glow. I bring it with me throughout my day to refresh my look or give me a boost of hydration.”
