Insider Secrets from Karen Oliver

Karen Oliver, 60s
CEO, Karen Oliver and Associates

Karen Oliver may head up one of the country’s most well-respected beauty public relations firms, but she didn’t always have her sights set on the communications industry. “I started behind the Erno Laszlo counter and rose through the ranks, working for some of the biggest brands. I’ve been lucky to experience many facets of the industry.” Oliver remains true to the “aging gracefully” motto.

Beauty Biz Game Changers
“Today there is such a strong move toward the integration of science, technology and nature in beauty. They are meshed together in such a powerful way. Also, the beauty business is more consumer-driven than ever, and through the power of social media consumers have so many options to have their voices heard—and brands are listening! The power of experts is huge, too. We now have dermatologists and top makeup and hair artists weighing in—that level of expertise to the consumer through the media didn’t exist before. Women have key influencers to turn to that impact their decisions as opposed to just a model without a voice. That to me is invaluable.”

My Beauty Splurge
“My number-one splurge is Guerlain Terracotta Bronzing Powder. I love the natural radiance the powder delivers and it gives my skin a healthy, yet subtle, glow that lasts throughout the day.”

The Ultimate Anti-Aging Secret
“Get enough sleep. When I am well-rested everything is better—my mood, my skin, my energy. When I sleep well my skin looks good—when I’m tired it lacks radiance and my lines are much more noticeable. I’m also a big fan of dry brushing before bathing. It exfoliates the dead skin cells and helps to increase circulation, which I feel has helped keep my skin healthy and well-toned and gives it a rosy glow.”

The Best Beauty Advice
I ever received “I have learned that no matter what, everyone can be beautiful. Good skin care, a healthy diet and smart lifestyle choices play a huge role in how you look and feel. The most important essentials for true beauty are self-confidence and self-esteem.”

Standby Makeup Trick
“I always wear red lipstick and to make it last, I apply lip liner, a thin layer of lipstick, which I blot, and then another thin layer of lipstick. For me, applying lipstick right from the tube gives it more staying power.”

Eau Thermale Avène Hydrance Optimale SPF 25 Hydrating Cream, $34
Glytone Mild Gel Wash, $30
Eau Thermale Avène Thermal Spring Water, $18
Klorane Make-Up Remover Wipes with Soothing Cornflower, $11
René Furterer Fioravanti Shine Enhancing No Rinse Detangling Spray

 

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