Gwen Stefani Just Signed a Major Deal With This Drugstore Brand
By Liz Ritter, Executive Editor |
It’s no secret Gwen Stefani is really into makeup and beauty—she always looks flawless and can really rock a bold lip, she collaborated with Urban Decay and who can forget her Harajuku perfumes—and now Revlon has announced she’s the brand’s latest global ambassador.
But it’s not exactly her first time working with them.
“I was a makeup artist when I was in my early twenties at the mall [The Broadway in Anaheim, CA], they never trained me,” Stefani told WWD. “I worked behind the counter there for Borghese, which nobody bought because it was expensive, and Ultima II, which I think is actually owned by Revlon.”
“I’d be like, ‘Let me put some makeup on you, let me show you what you could look like,’” she said. “I just remember making people feel so much joy and so inspired and so full of confidence, and that’s what makeup can do.”
“From the very beginning of her career she inspired fans by sharing openly about her own love story and the importance of love in her life,” said Benjamin Karsch, Revlon’s chief marketing officer. “She’s been a model of female empowerment for many fans across the spectrum, and the way she shares her personal story fits very well with our brand positioning around Choose Love.”
Stefani describes Revlon’s Choose Love campaign as “full of choice and positivity and dreams and truth.”
“I feel like that’s aligning exactly with where I’m at in my personal life in the last couple of years and how I’ve had to kind of choose love, choose truth, choose to be positive and work my way back to a place of using my gift and sharing my love with people,” she said.You May Also Like: What Products Are Makeup Artists REALLY Using Backstage?