8 New Over-the-Counter Retinol Products Worth Trying

Photo Credits: Courtesy of brands

From potent picks to gentle alternatives, these newly launched wrinkle-busters are worth taking for a spin.

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Photo Credits: Josie Maran

Josie Maran Argan Beta-Retinoid Pink Algae Serum ($68)

In true Josie fashion, dewy skin is at the forefront of this wrinkle-busting, algae-derived emulsion—Argan oil is a main ingredient—making it perfect for finnicky and easily irritated skin types.


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Photo Credits: Murad

Murad Retinol Youth Renewal Night Cream ($82)

Packed with nourishing niacinamide and picolinnamide, this balanced cream works to keep skin supple while a serious dose of retinol irons out lines and wrinkles.


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Photo Credits: Sobel Skin RX

Sobel Skin care RX 4.5% Retinol Night Treatment ($105)

Reserved for the retinol veterans among us, this pro-grade option visibly improves fine lines and wrinkles and is spiked with peptides to firm slack skin and chamomile extract to soothe.


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Drunk Elephant A-Passioni Retinol Cream ($74)

Peptides, fatty acids and botanicals combine within this on-trend aluminum tube that helps to visibly plump and clear skin in a few nights.



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Rodial Retinol Booster Drops ($89)

Whether used alone, dropped into your go-to moisturizer or used as a spot treatment, this easily customizable option packs a serious punch in the game against wrinkles and slack skin. 

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Sunday Riley A+ High-Dose Retinoid Serum ($85)

Sunday Riley’s first-ever 6.5% retinoid formula is cut with soothing botanicals to stop irritation before it starts, making it a perfect pick for both the retinol novice and expert.

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SkinCeuticals Retinol 0.3 ($62)

Sure to be a medicine cabinet–favorite, this gentle, non-sticky option works for everyone. It fades dark spots and firms wrinkles, but thanks to its low percentage of .3%, doesn't come with any stinging or redness

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Estée Lauder Perfectionist Pro Rapid Renewal Retinol Treatment ($82)

A pea-sized amount of this formula promises more even, smoother texture. Apply the rich cream on areas that need extra help, or all over (followed by a moisturizer) for a total reboot.