In this day and age, there are so many skin-care brands it can be hard to keep track. From celebrity skin-care endeavors to viral dermatologist-backed brands and more, the skin-care market is one of the most saturated in the beauty industry. While tons of celebrities, influencers and beauty lovers alike rave about different brands, data has shown that one brand in particular took the cake for the second year in a row.
The Fastest-Growing Skin-Care Brand
According to a recent study by NeilsenIQ, La Roche-Posay was named the fastest growing skin-care brand of 2023, making a two-year champion in the race for the best-of-the-best in skin care. Based on a comparison of dollar sales across 20 of the top skin-care brands of 2023, La-Roche Posay ranked first in the fastest growing for the second year in a row.
Throughout the last year, La Roche-Posay has made waves in the industry with initiatives and achievements like their Guinness World Record for the most skin cancer screenings performed in one day, their sponsorship of the US Open and of fellowships with the Women’s Dermatologic Society and Howard University, and the launch of an all-new oncology support initiative, cancer-support.com, all in addition to their exciting product innovations like the groundbreaking MelaB3 Serum ($45) and MelaB3 UV ($35).
Speaking on the accomplishment, vice president of marketing and digital at La Roche-Posay, Guillaume Monsel, said “As a brand who has always been confident in the strength and efficacy of our products, we are so proud of this incredible achievement and greatly appreciate the hard work and dedication of our partners who have helped make this possible. La Roche-Posay is proud to be committed to pioneering life-changing skin care for all, powered first by innovation and education. We’re so excited for what’s to come!”
