Coming out on top as the first choice in nine states is Maybelline, which had the highest search interest score in states including Illinois, Kansas, Mississippi, New York, South Dakota, Tennessee, Texas, Washington and Wisconsin. In second place was CoverGirl, which received the most love from Arkansas, Iowa, Maine, Montana, Nebraska, New Hampshire, North Dakota and Oregon. In third place is Revlon, as biggest fans can be found in New York, Alaska, Florida, Michigan, North Carolina, Pennsylvania and Vermont.
The study also found that New York is the cosmetic capital of America. However, many of the state’s most-loved brands are high-end classics—think Dior, Lancôme and Clinique—suggesting New Yorkers aren’t afraid to spend when it comes to beauty.
Other states are also okay with higher-end purchases, with Arizona, Colorado and California’s favorite brand being Anastasia Beverly Hills and Minnesota and Kentucky’s go-to being Too Faced.
To see the state-by-state breakdown, click here.
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