Skin care retailer Dermstore.com recently conducted a survey asking 2,000 American women about the fight against aging. The results showed that the age most women begin to start thinking about anti-aging has gotten much younger.
The survey results showed that more than 30 percent of women under the age of 35 regularly use anti-aging skin care products. While this number may seem realistic, another statistic from the study highlights how much more of a focus millennials put on anti-aging and “prejuvenation,” and it turns out to be a whole lot more than their moms and grandmothers did.
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According to the findings, millennials age 25–35 reported to have started using anti-aging products as early as 26 years old. Their older counterparts, ages 55 and older, said the average age they began the relying on anti-aging products was 47. While this information isn’t exactly shocking, it does show how the approach to aging has changed from one generation to the next. As the skin care and anti-aging industries continue to market solutions to a much younger demographic than in decades past, these numbers prove that those efforts seem to be working.
To further drive home the point, the findings show that 42 percent of women ages 25–34 and 54 percent of those aged 35–44 worry about signs of aging like lines, wrinkles and lost facial volume. More than a quarter of the millennial (28 percent) women surveyed under the age of 25 admitted that they too regularly worry about how aging takes a toll on their skin. While the old adage is true, the best defense is a good offense, the offensive strike on aging is becoming a much younger pursuit.