In a digital landscape that often forgets about Gen X, one content creator is making sure that mature skin gets the attention it deserves. Enter Erica Taylor, the seasoned makeup artist who’s turning the once-overlooked world of mature beauty into big business. With 1.6 million followers on TikTok and nearly a million on Instagram, she is proving that Gen X (the first generation to go online, by the way), knows exactly how to search for what it wants. And what we want are easy-to-follow tips for navigating today’s beauty trends, plus a little guidance on when to ditch the ones that are aging us.
Here, she shares her most popular tips and the viral video moments that have made her a bonafide expert for mature skin makeup tips:
1. The Mistakes That Age Us
In this video, Erica lays out the everyday makeup blunders that can add years to our appearance. She shows us side-by-side comparisons, proving that a few simple changes can make all the difference. “I wanted to create a realistic demo of real-life makeup mistakes that can age the look of our face. It’s amazing how just a few changes can help lessen the appearance of aging,” she says.
2. Dated Eyeshadow
Say goodbye to outdated eyeshadow techniques that don’t flatter aging eyelids. Erica breaks down what no longer works and shares the easy updates you can incorporate into your makeup routine right now. “Here I demonstrate dated techniques that no longer work on aging eyelids and the easy updates that have a major impact,” she explains.
3. Never Do This With Your Eyeliner
One of Erica’s first viral hits shows why harsh black eyeliner on the waterline might be best left in the past. Instead, she introduces a softer bronze eyeliner that brightens the eyes and softens the overall look. “I teach a softer and more modern bronze eyeliner instead of harsh black that can age our face dramatically,” Erica says.
4. Using the Right Concealers
The wrong concealer can do more harm than good. Erica emphasizes the importance of choosing the right shade to neutralize under-eye darkness without exaggerating age-related concerns. “Concealer application can make or break our appearance. Applying too light of a concealer can be more aging instead of neutralizing our under-eye area,” she advises her 40 and up audience.
5. The Viral Triangle Lift
Forget what you thought you knew about contouring—Erica’s viral triangle lift is a game-changer for mature skin. “This was a fun demonstration on how traditional techniques are not the best and I created the viral triangle lift that changed the game of contour for mature skin.”
6. Crepey Under-Eye Solution
Erica’s go-to for battling crepey under-eye skin? A mix of eye oil with your favorite concealer. “I saw the need for a solution for crepey under-eye. I found the Kora Organics eye oil while shopping at Sephora. This mixed in with your concealer is a mature skin must-have,” she says.
Shop Erica’s Mature Skin Favorites
