The range of beauty gifts out there this season is simply amazing—there are entire sections of stores devoted to them, everyone seems to have a beauty-themed ornament and gift sets galore span so many shelves.
But if you want to get something that’s going to last a lifetime, none of the above are going to fit the bill.
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Enter the Elchim 2001. It’s a $142 hairdryer that has two speeds and five temperature settings, and it’s super, super lightweight, sleek and effective. Sounds like the point of pretty much every hair dryer on the market—except that the company has attached a lifetime warranty to this one, so if it breaks or stops working at full capacity, you get another one.
As the company told me, there’s also something else that they think really sets it apart: The dryer dries hair from the inside out, which cuts down on frizz, makes hair extremely smooth and is much better for hair health—plus that always coveted “good hair day look” that pretty much everyone has on their list this season.
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