Why These New Dry Shampoos Are Different From the Rest
By Danielle Fontana, Digital Editor |
I hate to say it, but when it comes to trying new products, being a beauty editor has made me a skeptic. You don’t have to work in the industry to know that what a product claims to do and what it actually does can be extremely different, though, and that it’s rare to find a product that follows through on every bullet point listed its Sephora page—it just might be heightened a touch.
The category that tends to have some of the worst offenders when it comes to not coming through on its promises—which might be why there is such a large variety out there—is dry shampoo. The bottle may say “no residue” on four different places on the bottle, but you’ll be left with so much white, baby-powder-looking cast, you’re forced to shower it out. Or, the formula can promise to leave you with clean-feeling and -smelling hair, but after one spritz, it looks greasier than when you started. If this sounds familiar, we might have more in common than you think about our outlook on these strand savers. I don’t mean to be the biggest pessimist in the room, but when one out of 10 dry shampoos that hit my desk work out, I consider it a victory. Needless to say, when Bumble and bumble’s newest additions to their Prêt-à-powder line arrived for testing, I took a deep breath before digging in.
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Inspired by the classic Prêt-à-powder Dry Shampoo (its loose powder formula is one of my favorites), Bumble and bumble is putting a spin on the original and is now launching two translucent dry-cleansing sprays that deliver the same sky-high volume and fast-cleansing magic in a much easier-to-use form. Both Prêt-à-powder Très Invisible Dry Shampoo ($29) and Prêt-à-powder Très Invisible (Nourishing) Dry Shampoo ($29) are game-changing dry shampoos no matter which you pick up (they’re available now on the brand’s site and at Sephora), but each bottle is formulated for a specific hair type that will easily better your strands if you choose the right one.
If your hair tends to be oily (or if you have normal strands), the Très Invisible Dry Shampoo was created with French pink clay—yes, like your clay face masks—to cleanse hair as it absorbs sweat, oil and adds freshness to second- or third-day ‘dos. If you have dry or damaged hair, Prêt-à-powder Très Invisible (Nourishing) Dry Shampoo is for you. Infused with hibiscus extract, the formula works to nourish hair and leave locks soft and manageable as it cleanses and freshens (so no more desert-dry ends). But the personalized formulas aren’t even the best part of the Prêt-à-powder upgrades: they’re both actually invisible.
Like I said, I’ve tried my fair share of “invisible” dry shampoos, and they all leave my dark brown hair looking like I rubbed white chalk all over it. Both of these formulas never leave behind any hue (meaning it’s perfect for every hair color), ashy cast or evidence that you didn’t have a blowout scheduled that morning. They’re both UV-protective, both totally invisible and both completely worthy of a place on your bathroom counter—take it from me.