Burt's Bees Just Surprised Everyone With Its Latest Launch
By Brittany Burhop Fallon, Beauty Director |
Beloved by beauty gurus everywhere (especially those with sensitive skin), Burt's Bees' natural lip and skin care products have become staples in many women's regimens. But now, the brand is diving into uncharted waters with its latest launch, Plant-Based Protein Shakes, which marks its first foray into the functional foods space.
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The three-SKU line includes Daily Protein, Protein +Gut Health with Probiotics and Protein +Healthy Radiance with Antioxidant Vitamins A, C & E. The shakes include 70-percent organic ingredients and are made with plant-based protein instead of animal protein, which is considered a more sustainable alternative with a lower environmental impact (a key initiative for the brand since its inception 30 years ago).
“Entering the functional foods space is a natural extension for us,” said Jim Geikie, general manager for Burt’s Bees, in a press release from the brand. “For three decades, Burt’s Bees has connected people to the beauty, wisdom and power of nature. And for just as long, we’ve held the belief that real beauty and well-being should be nourished from the inside out. We've been nurturing skin with nature's most powerful ingredients. Now we're helping to nourish the body with them.”
According to the brand, each formula delivers 15 grams of protein per serving from five sources including pea, rice, flaxseed, sunflower seed and oat, all of which were selected to achieve high digestibility and a complete essential amino acid profile. The shakes are also non-GMO, gluten-free, soy-free, dairy-free, and made without artificial sweeteners or flavors, and feature vitamins extracted from real fruits and veggies, such as spinach, shiitake mushrooms and strawberries.
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“We’ve created formulas that not only enhance your daily nutrition, but also support specific areas,” says Geikie. “Burt’s Bees Protein +Gut Health supports digestive health as part of a balanced diet and healthy lifestyle, and Protein +Healthy Radiance gives skin a healthy glow. Both are new benefit offerings in the category that we believe strengthen holistic beauty.”
Available in both vanilla and chocolate—they're sweetened with honey, monk fruit extract and Stevia leaf extract—the shakes sell for $30–$40 on BurtsBees.com and Amazon, and each tub (it's fully recyclable) holds 16–18 servings.