11 Brands to Support During Breast Cancer Awareness Month
Shop and support a great cause.
By Allie Hogan, Senior Beauty Editor ·
During October, you see a rise in pink products, all for a good reason. October is Breast Cancer Awareness Month, and many brands “go pink” in support of the hundreds of thousands of people affected by the condition each year.
Dorraya El-Ashry, PhD, chief scientific officer of the Breast Cancer Research Foundation, told us that breast cancer incidence is on the rise, with an estimated 281,550 women and 2,650 men predicted to be diagnosed in the U.S. in 2021. Per El-Ashry, this was the first year that breast cancer surpassed lung cancer as the most commonly diagnosed cancer in the world.
As October is all about fostering education and awareness about breast cancer, El-Ashry provided some tips to help us stay vigilant. El-Ashry suggests performing a self-check. “Look out for any changes to your breasts. Signs can include things other than a lump, such as redness, dimpling of the skin, and thickening of the breast,” advised El-Ashry. However, she notes that “nothing is a replacement for screenings, so if it’s time for your mammogram, get it done.”
With one in eight women experiencing a breast-cancer diagnosis at some point in their life, you’re likely to know someone impacted by the condition. It can be challenging to gauge how to support them, but El-Ashry offers some sage advice. “One of our best tips is to remember that every person’s experience with breast cancer is different. Ask what you can do to help before assuming,” said El-Ashry. She also advocates for “open, honest, non-judgmental communication” and avoiding “the urge to cheerlead.” If you know someone in treatment, El-Ashry suggests offering to run errands for them, dropping off a meal, or sending them a care package. “Think comfy clothes or a blanket, lotion for dry skin, hats or scarves, ginger candy for nausea, a book.”
If you want to support breast cancer patients or ongoing research while purchasing some of the best beauty products, we’ve rounded up a list of the best rosy-hued products for you to choose from.
You’ll want to get your hands on this deluxe-sized limited edition of one of Origins’ most popular products. Origins is donating 100% of the purchase price of this product from September 1, 2021, to June 30, 2022, to the Breast Cancer Research Foundation® with a maximum donation of $50,000.
Crème de la Mer is a timeless cream to keep in your arsenal. There’s no better time to splurge on the product than this month when La Mer will be donating 100% of the purchase price of the one-ounce size to Breast Cancer Research Foundation, with a maximum donation of $100,000.
This popular product from Dr. Jart+ got a makeover featuring a pink ribbon in honor of Breast Cancer Awareness Month. The company has pledged to donate 100% of the purchase price of the Cicapair Tiger Grass Cream with a maximum donation of $10,000 to the Breast Cancer Research Foundation. The donations will extend beyond the month of October to June 30, 2022, or until supplies run out.
Allergan Aesthetics has launched a handful of initiatives in honor of Breast Cancer Awareness Month, one of them being a limited edition athleisure line. The capsule collection from GOLDSHEEP and Keep a Breast offers five sports bras and leggings to choose from. Per the site, 100% of the net sale proceeds will be donated directly to Keep a Breast which focuses on breast health education and support.
If you love Dr. Dennis Gross Skincare’s line of C+ Collagen products, now is the time to stock up as the company is donating 20% of proceeds to Memorial Sloan Kettering Cancer Center to support breast cancer research and awareness. The products that apply include the Brighten & Firm Vitamin C Serum, Deep Cream (pictured), Brighten & Firm Eye Cream, Perfect Skin Set & Refresh Mist, and Biocellulose Brightening Treatment Mask.
This company that provides a variety of hair growth solutions has pledged to donate a portion of every purchase in October to the Susan G. Komen Foundation, the world’s largest non-profit that funds research advocacy, community health, and global outreach for breast cancer. Any HAIRtamin product you purchase this month will see a portion donated to a good cause.
This gorgeous limited-edition duo of glosses debuted last month and will be available for purchase until June 30, 2022, or as long as supplies last. Bobbi Brown is donating a portion of every sale to the Breast Cancer Research Foundation with a maximum donation of $110,000.
From October 12 through the rest of the month Jenny Patinkin is donating 15% of proceeds from the sale of any of her rose quartz products to Bright Pink. Qualifying products include the Uplifting Gua Sha Heart, Transforming Petite Gua Sha Butterfly, Rose on Rose Body Roller, and Rose on Rose Face Roller (pictured). Bright Pink is a non-profit organization that focuses on the prevention and early detection of breast and ovarian cancer.
For all of October, Ralph Lauren Fragrances is donating 100% of net profits from Ralph Lauren Romance Pink Pony Edition to the Pink Pony Fund. The Pink Pony Campaign is part of the Ralph Lauren Corporation and supports programs that endeavor to provide quality treatment and reduce disparities in cancer care.
To honor 17 years of supporting breast cancer charities, ghd has committed to donating $10 of every purchase from their limited edition rose pink collection to the Keep A Breast Foundation. The products in the collection include the ghd Limited Edition Gold Styler in rose pink, ghd Limited Edition Helios Professional Hair Dry in rose pink and ghd Limited Edition Platinum+ Styler in rose pink (pictured). Each product includes the inscription “Take Control Now.”
ELEMIS is supporting Breast Cancer Awareness Month by selling a limited edition supersize of its antioxidant-rich facial oil capsules. Profits from the purchase will go towards The Pink Agenda, which raises money and awareness for breast cancer research. ELEMIS is so committed to supporting Breast Cancer Awareness that the company has pledged to donate a minimum of $25,000 to The Pink Agenda regardless of sales.
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