The subject of sun-safety just got a little bit easier (read: now you’re really out of every excuse) thanks to Bask, a new-to-market brand that is taking a serious skin-health stance with its mission to make “clean, performance-based SPF more accessible to everyone.”
Sparked by founder Mike Huffstetler’s personal experience—he lost his uncle after a battle with skin cancer in 2009—the company set out to create a sunscreen people actually would want to use, while “softly” driving home the message that, yes, SPF is super important and, likewise, skin cancer is something that is preventable (when you apply sunscreen!).
The result is a two-piece collection—there’s a Lotion ($28) and a Non-Aerosol Spray ($28) that’s also available in a bundle— that smells like an expensive vanilla-coconut vacation, goes on lightweight, has an impressive sustainability component, and leaves a non-greasy, glowy sheen on the skin.
While the antioxidant-fueled formulas are impressively good and the packaging is gorgeously chic, Bask is also dedicated to fulfilling that next step of actually getting the product into people’s hands—so much so that the brand is simultaneously launching a partner nonprofit, the Skin Protection Foundation, which has the long-term goal to give away 1 million bottles of sunscreen (beaches in the Northeast are up first this summer).
And, if the ocean is a mere dream in the distance, the company is also offering direct-to-your-doorstep sunscreen refills starting next week via delivery partner Ohi, which will have same-day and next-day delivery in New York, San Francisco, Los Angeles, and Chicago.
