A 30+ Year Old’s Guide to the Best Skin of Their Life


We all know how quickly time passes, and our skin couldn’t agree more. Often beginning as early as your 30s, skin starts to reveal the first signs of aging, making this decade especially crucial for treating skin conditions that pop up and preventing them from worsening. Whether you’re in your 30s, 40s, 50s or older, you can still have the best skin you’ve ever had by following these golden rules.

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Exfoliate Regularly

Because cell metabolism begins to slow down in your 30s, exfoliating up to three times a week is key to encouraging cell turnover and maintaining a smooth and fresh-looking appearance. Look for an exfoliator with glycolic acid, which is particularly effective in helping slough off dead skin cells.

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Explore Injectables

Growing older means that wrinkles and lines will pop up where they never used to. While a good skin care regimen can help replenish moisture and make wrinkles look less obvious, it can’t deliver long-lasting results. Plus, as you age, skin doesn’t respond as well to topical products as it used to.

Instead, opt for a prescription injectable like Dysport, that can temporarily treat the look of moderate to severe frown lines between the eyebrows (glabeller lines) in adults. It’s a quick treatment (10–20 minutes) and results may last up to four months*. Dysport is a great option if you want to look natural—not frozen, because your 30s (or any age!) is too young for that.

*GL-1 and GL-3 evaluated subjects for at least 150 days following treatment. Based on investigator assessment at 120 days, the percentage of responders in GL-1 was 23% with Dysport (24/105) and 4% with placebo (2/53); in GL-3, the percentage was 29% with Dysport (58/200) and 1% with placebo (1/100).

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Don’t Skimp on Hydration

Moisturize from head to toe, and don’t forget about your neck and wrinkle-prone décollete area. As you get older, your skin gets drier and thinner, so moisturizing is important in maintaining a plump and smooth appearance. Better yet, use a product with peptides in it to firm your skin, smooth out its tone and boost collagen production.

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Sun damage is a major contributor to aged-looking skin, along with more serious conditions like skin cancer. And, believe it or not, the sun negatively affects you even on cloudy days. The golden rule of skin care is to wear sunscreen daily—and make it a broad spectrum one to protect from both UVA and UVB rays. You’ll be less prone to brown spots, wrinkles and redness, and more serious skin health issues. 

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Introduce a Retinol to Your Routine

Often touted as a topical holy grail product, retinol is effective at helping cell turnover, fighting free radicals (which causes wrinkles and other signs of aging), increasing collagen production and helping with hyperpigmentation. Just remember, you don’t need more than pea-size and use it regularly to help maintaing a more youthful complexion.

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Load Up On Vitamins

Use vitamins topically in the form of serums, which provide a super dose of these skin care essentials. Vitamin A helps boost collagen and smooth skin texture, vitamin C is a potent antioxidant that brightens skin and works to fade hyperpigmentation and vitamin E moisturizes skin and neutralizes free radicals. 

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