Merit Beauty

Four women with different skin tones

This Foundation Stick Sells Every 30 Seconds—Here’s Why Fans and Celebs Can’t Get Enough

By Danielle Fontana Dooley September 10, 2024

Merit's best-selling foundation stick is now available in 30 shades.

side by side images of Lily Collins at the Emily in Paris season 4 premiere

Lily Collins’ Flawless Skin Is Thanks to This Yet-Released Moisturizer With a 5,000 Person Waitlist

By Leiana Foye August 15, 2024

So many celebrities love this brand.

Blake Lively

Blake Lively’s Lip Combo Survived a Rainstorm—And Still Looked Flawless

By Marisa Petrarca August 9, 2024

Here's exactly what she used.

merit u beauty collab

Merit Beauty and U Beauty are Teaming Up For Epic Free Gifts

Demi Moore oscars 2024

Demi Moore’s Oscars After-Party Makeup Was Flawless—and Every Product Was Under $40

skin serum

This Serum Is the Makeup Prep Step I Will Never Skip

I’ve Lost Count of How Many Celebrities Love This Minimalist Beauty Brand

Join the conversation

Give the Gift of Luxury

Give a Subscription