This $11 Hair Oil Was the Most Searched Beauty Product of 2023

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Between TikTok Shop, Instagram reels and more, the amount of trending products nowadays is seemingly endless and ever changing. Whether it’s color-changing lipstick, face-snatching contour or eye-brightening shadows, influencer and celebrity recommendations have us constantly searching up new products, and often adding to cart, too.

It can be hard to stay up to date with what’s trending in the wide world of beauty, but luckily for anyone trying to play a little catch up before the year ends, Google Holiday 100—the search engine’s gift guide defined by the year’s search trends—has you covered, rounding up the most viral beauty products based on search volume for 2023, and this $11 hair oil took the top spot.

The Hair-Strengthening Oil That Became the Most Searched-For Beauty Product of 2023

If Google’s Holiday 100 has shown us anything, it’s that healthy hair never goes out of style. Reaching what Google claimed to be an all-time high, searches for “hair-thickening rosemary oil” grew exponentially throughout the year. The brand that took the top spot for hair-thickening oils, though, was none other than Mielle’s Rosemary & Mint Scalp Hair Strengthening Oil ($10.99).

Infused with biotin, this strengthening hair oil uses the power of rosemary oil, mint and 30 other essential oils and hair-loving nutrients to simultaneously soothe and treat the scalp, address split ends and encourage growth for your healthiest hair yet from root to tip.

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