$50
Sarah Creal Beauty’s Just Like Paradise 12H Peptide Sculpting Cream Bronzer boasts a balm-like texture that blends seamlessly into skin for a “just got back from St. Barths” glow (no shimmer needed) that lasts all day.
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$26
Designed with dewy skin in mind, Summer Fridays Blush Butter Balm is chock-full of rich butters (shea, mango seed and illipe) and comes in six pretty, creamy shades—you’ll want them all.
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$120
Going beyond basic bronzing drops to offer moisturizing and line-smoothing benefits, True Botanicals’ oil-based Bronze Well Regenerative Glow Drops can be mixed into or layered over moisturizer for effortless radiance.
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$34
Polite Society Cabana Club Bronzer applies with a creamy feel but finishes like a powder, creating a smooth, skin‑like warmth that looks natural and never muddy.
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$46
The posh pop of color that comes from Victoria Beckham Beauty’s Colour Wash is light and hydrating thanks to a mix of skin-loving sea water and coconut fruit water. It’s our go-to for a natural-looking flush.
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$30
Creamy color is one swipe away with tarte’s maracuja juicy multi-stick, which comes in 10 shades that work across the lips and cheeks, whether you want a natural look or a bolder monochrome effect.
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$26
Wonderskin’s pHLUSH Stick imparts a glowy flush of color all your own. Add in the benefits of nourishing jojoba oil, aloe and niacinamide, and this versatile stick is impossible to beat.
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$26
If contouring usually feels intimidating, Smashbox’s Precision Contour Stick makes it feel doable. The slim shape gives you easy control around your cheeks, eyes, jawline and nose, and the creamy formula blends like a dream.
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$44
Dior’s Backstage Rosy Glow Blush Stick is not only chic as ever; it’s also pH-reacting, so everyone gets a slightly different, custom color based on their unique skin chemistry, as well as a dewy (but long-lasting) glow.
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$36
For filter-worthy cheeks, ILIA Beauty’s Soft Focus Blurring Blush delivers. Silky-soft, illuminating powders blend with skin-care ingredients like kelp extract and squalane to create a diffused veil of color in eight pretty shades.
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$64
Try your hand at makeup artist Mary Phillips’ viral underpainting technique with her m.ph by Mary Phillips Underpainting Face Highlight & Contour Palette. Available in Light, Medium and Deep, it lets you contour, correct and define to your heart’s content.
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$16
Everything you need to create perfect arches, Pixi's waterproof Natural Brow Duo houses a tinted, soft-hold gel on one side and an angled, precision pencil on the other, and comes in four shades.
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$26
Urban Decay’s 24/7 Liquid Stick Retractable Liner delivers waterproof wear, a gel-smooth glide and liquid-level intensity. The dual-ended blending brush makes it easy to dial the look up or down.
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$9
Boasting the performance of a prestige formula at a fraction of the cost, ColourPop Brow Boss Pencil is a no-brainer for better brows. And with the built-in spoolie, you can frame your face in seconds.
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$26
REFY Brow Sculpt snatches brows into shape like no other. The wax-gel hybrid locks hair into place and provides 12-hour hold. Plus, the comb and brush allow for easy sculpting, no matter what shape you want.
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$26
Leave it to Lady Gaga to create the ultimate eyeliner for a killer cat-eye. Haus Labs Clear Cut Liquid Eyeliner is packed with bold pigment, but free of carbon black, and we love the calligraphy-style brush.
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$31
If look-at-me lashes are the goal, DIBS Beauty Double Standard Primer & Mascara Duo achieves it by pairing a length‑boosting, tubing primer with a black volumizing mascara. A full, fluttery fringe that hold its shape is just two quick steps away.
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$16
We tested L’Oréal Paris Extensionist Waterproof Mascara through weddings, beach trips and hot Pilates, and it held up. It also lengthens lashes so well, you’ll think you applied extensions, which is extra impressive for a waterproof formula.
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$16
The six long-lasting shades of SACHEU Eyeshadow STAY-N (shimmers and mattes) are crease-proof, buildable and packed with pretty pigment. Use them all over your lids or as a liquid liner—no primer needed.
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$34
Creamy, blendable and foolproof (we even tested it in the back of a cab), Anastasia Beverly Hills GLIDR Shadow Stick comes in 25 shades with a variety of finishes and lasts up to 12 hours.
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$48
The new sister to Grande Cosmetics’ cult-classic lash serum (the brand helped put lash serums on the map in 2008), GrandeLASH-Sensitive is a gentle yet powerful formula that’s prostaglandin-free and made for sensitive eyes.
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$125
Lashify’s cult-classic Control Kit contains four professional-level tools and the brand’s proprietary Gossamer lashes to master falsies at home, no matter your skill level, and without damaging your natural lashes.
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$26
The queen of the tubing mascara scene for nearly a decade, Thrive Causemetics Liquid Lash Extensions gives lashes brow-grazing length and removes in seconds with just water. We’re not surprised one sells every 11 seconds.
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$12
Perfect for everyday wear, KISS Looks So Natural Lashes are vegan, super lightweight and blend seamlessly with your own lashes thanks to the brand’s unique tapered end technology. Plus, you get five pairs, but you can also reuse them.
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$111
A repeat winner in this category, RevitaLash Cosmetics’ iconic RevitaBrow Advanced Eyebrow Conditioner utilizes a physician-developed formula to help you get the brows of your dreams.
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$30
From Ariana Grande’s r.e.m. beauty comes this Sweet Dreams Eyeshadow Quad (there are four palettes to choose from) with silky-smooth, talc-free shades spanning velvety mattes, luminous metallics and duochromes with rich payoff.
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$34
We’ve fully embraced the brown mascara trend, and Hourglass Cosmetics’ Unlocked Instant Extensions Mascara in Espresso tops our list. Not only is it an easy-to-remove tubing formula, but it makes lashes look longer than ever.
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$32
Sydney Sweeney’s go-to for visibly longer lashes is also our fave: Armani beauty Vertigo Lift Mascara levels up short, stubby lashes, giving them the makeover they deserve.
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$36
Ultra creamy and matte but not drying, Charlotte Tilbury’s Airbrush Flawless Blur Concealer is like a magic wand for making dark circles disappear. It’s full-coverage, creaseless and a sleep-deprived woman’s best friend.
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$24
Whether you’re concealing a spot, brightening dark under-eyes or going full glam, the 26 shades of LYS Beauty Bright Start Creamy Buildable Airbrush Concealer deliver medium-to-full, non-cakey coverage. We love the removable sponge tip, too.
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$33
Powered by an impressive 80-percent skin-care ingredients and available in 30 shades, Ogee’s creamy Complexion Perfecting Concealer hydrates and brightens while feeling like you have nothing on. It’s your skin, but better.
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$18.50
A drugstore standout with a true soft-blur effect, Milani Conceal + Perfect Blur Out Skin Tint Stick comes in 25 shades and delivers buildable coverage that smooths pores while feeling light and comfy on your skin all day.
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$30
Brighten, hydrate, plump and conceal in one swipe with IT Cosmetics Do It All Radiant Concealer, which provides medium coverage and lasts up to 16 hours. It’s a great choice for mature skin types.
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$38
A skin care–infused soft-glow filter for the face, Colleen Rothschild Beauty Ethereal Glow Serum delivers lit-from-within radiance without shimmer. Niacinamide, squalane and glycerin hydrate, smooth and enhance your skin’s natural glow.
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$48
Clinique’s Even Better Clinical Vitamin Makeup SPF 45 is not your typical foundation. Infused with hybrid sun protection and five forms of vitamin C for brightening and antioxidant benefits, it’s a smart solution for healthier, more luminous skin.
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$52
Experts from every side of the beauty industry have not stopped raving about Natasha Denona’s Hy-Glam Foundation, including us. The serum-based formula comes in 52 shades and covers everything you need it to without losing skin’s natural beauty.
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$44
Available in 16 flexible shades, Jones Road Just Enough Tinted Moisturizer delivers in more ways than one, concealing redness and evening out skin tone with just the right amount coverage to fake that you’re wearing anything at all.
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$29
K-beauty cushion compacts are making a big comeback stateside this year, and Clio Cosmetics Kill Cover Mesh Glow Essential Cushion is our front-runner. It’s super hydrating, lightweight and gives skin a healthy glow.
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$16
After a brief lull, matte skin is back and better than ever, but it’s not the cakey look of the past. NYX Professional Makeup Make ’Em Wonder Soft Matte Foundation delivers a real-skin finish with a barely there feel, and comes in 45 shades.
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$20
For those who don’t like traditional foundation but need some coverage, Versed’s lightweight Skin Solution Multi‑Serum Skin Tint SPF 40 is the perfect compromise. The 14 buildable shades let skin shine through.
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$39
MAC Cosmetics’ cult-favorite, one-step foundation and setting powder is now talc-free and refillable. Studio Fix Powder Plus Foundation’s upgraded formula has a smooth, matte finish and 24-hour oil control in an inclusive (and expansive!) range of 67 shades.
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$48
Designed for medium, buildable coverage and a comfy feel, Makeup by Mario SurrealSkin Natural Finish Foundation offers 16-hour hydration via glycerin and raspberry extract, and comes in 32 shades.
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$47
When you need your foundation to last from dusk ‘til dawn without caking, fading or clogging pores, Benefit Cosmetics’ The POREfessional Smoothing & Blurring Foundation has you covered, and comes in 40 medium-to-full coverage shades.
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$12
The competition was fierce in this category, but Cocokind Ceramide Lip Blur Balm won us over. The seven glossy shades are free of fragrance and flavor and the cushiony texture keeps lips oh-so soft.
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$44
Get luxurious color payoff while quenching dryness with No Makeup Makeup’s Crème Classic Lipstick. It’s a top pick for those with mature skin because it doesn’t settle into lip lines, ensuring a smooth, youthful look.
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$26
Gisou’s Honey Glaze Collagen Therapy Lip Mask pampers parched lips with deep hydration via Mirsalehi honey, collagen active and ceramides, smells delicious and repairs the lip barrier for a smoother, more kissable feel.
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$30
With the benefits of a mask and the shine of a gloss, YSE Beauty’s Like A Gloss Hydrating Lip Tint is a hydrating, restorative formula that offers gorgeous color payoff in five sheer shades.
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$145
Ourself’s reformulated Replenishing Lip Filler Pen uses dual-weight hyaluronic acid and peptides to smooth, hydrate and visibly boost volume over time. In clinical trials, 99 percent of users reported improved overall lip appearance and volume.
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$29
Violette_FR founder Violette Serrat says her vision for her long-lasting Lip Nectar Hydrating Lip Stain was for it “to feel indulgent and sensual, like jam—rich in texture, with a luxurious burst of color, “ and that it does.
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$19
Available in five beach-babe shades, Caliray Lipguard SPF 31 is one sunscreen-infused lip gloss you’ll actually want to wear every day. The gloss isn’t sticky, the shine is pretty and there’s no nasty taste!
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$17
Line, fill and blend with fwee Long-Lasting Dual Coloring Stick Lip+Liner, which leans matte, but isn’t drying, comes in six shades and lasts for hours. You can also use it on your cheeks.
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Not your grandmother’s matte lipstick, Bobbi Brown’s Luxe Cashmere Matte Lipstick is a modern, soft-matte formula that nails the trendy blurred-lip look and stays in place for hours.
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$7
Line, define and fill your lips with Morphe’s creamy, blendable Signature Lip Pencil, which comes in 16 shades to suit all skin tones and won’t fade after a few sips or kisses.
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$22
Adorable and mess-free, OLEHENRIKSEN’s Pout Preserve Sugar Melt Lip Scrub polishes a dry, rough pout for a smooth feel that sets the perfect stage for lip color.
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$26
In the sea of lip oils that launched this past year, Charlotte Tilbury’s Unreal Lips Healthy Glow Nectar Lip Oil ranked supreme with its mirror-like shine, rich but nonsticky texture and six yummy, can’t-stop-applying scents.
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$40
A baked, talc‑free pressed powder that gives skin a filtered finish, ONE/SIZE Bouclé Silk Airbrushed Finishing Powder comes in 10 shades and blurs pores with comfortable, sheer coverage.
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$34
A non‑aerosol, ultrafine mist, Saie’s CitySet Setting Spray instantly went viral, with users praising its hydrating feel and dewy, not greasy, sheen. Plus, makeup stays put for up to 16 hours.
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$34
With mineral sun protection built right in, ciele glow & PROTECT SPF 50+ comes in three shades and delivers a sheer, light‑reflecting glow wherever you apply it without causing breakouts.
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$13
A drugstore primer that hydrates, plumps and keeps makeup intact for up to 24 hours? Say less. The skin finish after one layer of Maybelline New York’s Grippy Serum Primer is so good, you might not even need to add makeup.
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$9
We’re not surprised e.l.f. Halo Glow Silky Powder Highlighter went viral at launch. The finely milled micro-shimmer formula rivals prestige options and leaves skin with a luminous, long-lasting glow.
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$35
Celebrity makeup artists couldn’t stop raving about AORA’s Inicia 12HR Illuminating Primer when it launched, and neither could we. Mix it with your moisturizer or layer it under foundation for a smooth canvas and gorgeous glow.
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$125
A wonder worker for those needing shine control, but also beloved by all skin types, the Phyto-Teint Primer Matte from Sisley Paris makes applying makeup a breeze with its second-skin finish and zero pilling. The soft-focus, blurring effect is stunning, too.
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$48
Available in five lit-from-within shades, Youngblood Mineral Cosmetics Pro Glow Crème Highlighter Stick is a dream for dry skin (it glides on like silk) thanks to its multiple hydrating ingredients. We love the ultraluxe packaging, too!
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$39
A silky, shine-squashing finisher with Rihanna’s seal of approval, Fenty Beauty’s Set It Down Superfine Blurring Setting Powder acts like a waterproof coat of armor for your makeup. Plus, it blurs pores so well, you’ll forget they exist.
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$36
A standout among the dozens of new setting sprays this past year, Danessa Myricks Beauty Yummy Skin Setting Spray acts like a powder to sop up sweat and oil, blur and mattify. A few quick spritzes lock your makeup in for the long haul.
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