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Aveda’s New Be Curly Advanced Line Improves Curl Definition by Almost 90 Percent

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Whether you have curly hair yourself or not, you know that keeping curly strands healthy and happy is a big undertaking. For years, the diversity of curly and textured hair types were vastly overlooked, with stylists lacking the proper training and knowledge to treat textured hair and products lacking curated and personalized ingredients for curly and coily strands.

Nowadays, though, there is a renaissance going on in the world of curl products, and at the forefront of this curl awakening is iconic hair-care brand Aveda. Not only have the great minds at Aveda been advocating for proper curly- and textured-hair training in salons and beauty schools around the country, they’ve also been working hard to produce the highest quality curl products on the market.

While the brand’s Be Curly products have been beloved by curly-haired customers for years, Aveda wasn’t prepared to stop at just good enough. This month, the brand revealed their latest innovation in the world of curly-hair products: Be Curly Advanced, a ground-breaking line of unique, tailored formulas that cater specifically to types 2a through 4c, for curls and waves that are healthy and radiant.

Aveda Be Curly Advanced: What It Is and Why It’s Different

Co-created by textured-hair experts—from stylists to scientists—and developed with 93 percent naturally derived ingredients, Aveda’s Be Curly Advanced features upgraded curl enhancer technology and reformulated SKUs that are made to cater to the unique, different types of textured hair: loose and wavy versus tight and coily. Most notable about the line is its ability to be customized and curated depending on your specific hair needs, the brand explains.

Gone are the days of a “one size fits all” approach to curl care—with Be Curly Advanced, users can mix and match the cleansing and styling products depending on their desired outcome and problem areas. For example, as the expert stylists at Aveda explained at a launch panel for the line, if you have tighter curls, you may opt to wash less and condition more, and the Be Curly Advanced line has the perfect array of co-washing and conditioning treatments to make wash day and the days in between hassle-free.

Aveda’s Be Curly Advanced collection is divided into two sub sections: Cleanse and Treat & Style. In the Cleanse category, there is the Be Curly Advanced Shampoo ($36), Be Curly Advanced Conditioner ($41) and Be Curly Advanced Co-Wash ($50), which is an innovative formula designed to remove build up from coily textures between wash days without over-stripping the delicate strands.

In the Treat & Style category is the reformulated Be Curly Advanced Curl Cream ($36), Be Curly Advanced Coil Definer Gel ($36), Be Curly Advanced Curl Perfecting Primer ($41) and Be Curly Advanced Intensive Curl Perfecting Masque ($65). Each product in the line is formulated specifically to cater to any and all curly hair need; if your struggling with frizz and dehydration, reach for the mask. If you’re looking for definition on your waves or looser curls, try out the curl cream. If you want to define your coily strands, check out the definer gel. If you want to add shine and radiance to any texture, opt for the primer. Plus, you can use all the products together, on their own or in any curated combination.

Aveda Be Curly Advanced: Key Ingredients and Clinical Results

One of the most notable parts of the new Be Curly Advanced line is the tailored list of ingredients and exhaustive lab testing that went into ensuring the products are top tier. As the R&D team at Aveda explains, each product goes through an array of curl-specific testing, from single-strand testing to frizz testing, tresse testing and cyclic fatigue examinations, and each must pass all of them before they make it onto shelves.

Throughout the rigorous testing, the Aveda team landed on several curl-loving ingredients that became the stars of this advanced curly line. Vegan curl strengthening peptides, expeller extract and kokum seed work together to bolster strength and structure—did you know that sebum travels less easily through coily textures, making them inherently more delicate and dehydrated?—while defining curls, adding shine, reducing frizz and so much more.

If the years of testing, development and curated ingredient list isn’t enough to sell you on the Be Curly Advanced line, let the numbers do the talking. In clinical trials, 92 percent of participants saw improved hydration and 89 percent saw improved curl definition. Additionally, studies found that use of the Be Curly line increased hair strength threefold, and doubled the shine of coils.

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