BEST At-Home Silk Press Treatment

”SheaMoisture’s Silk Press in a Bottle is exactly what its name suggests,” says Tiffany Yizar, head of R&D for Beauty and Wellbeing North America at Unilever. During extensive research for this prep cream, Unilever learned that about 70 percent of Black women have looked to occasional straightening, but feel hesitant because of the damage that occurs going from curly to straight. “This proprietary formula is infused with plant-derived actives, uniquely formulated in this cream, that won’t mess with your curl pattern, but will instantly straighten your hair,” says Yizar. Keeping the smoking level to a minimum during the styling process was also a key consideration, which took 50-plus iterations to achieve. “The cream was pressure-tested in both controlled and uncontrolled ways, and it really delivers,” adds Yizar.