$7.50
Based on a nationwide survey, 53 percent of women have naturally wavy or curly hair, so of course TRESemmé wanted to perfect its conditioning Bouncy Curls Multi-Tasking Hair Mask to please the masses, and that it does.
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$32
Shakira brings the same intention to her curl care as she does to her performances. Her isima Curls Don’t Lie Curl Perfector hydrates, enhances shape and controls frizz without weight, keeping curls bouncy, touchable and humidity-resistant.
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$52
Great curls start in the shower. Cleanse and condition in one step with OWAY Curl Co-Wash, which is the low-key secret to weightless curl definition, reduced frizz and softer strands.
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$56
Oribe Eternal Curls Polish & Protect Oil defines and nourishes waves, curls and coils with 17 botanical oils. Described as a “protective elixir,” it smooths frizz and locks in moisture so every strand keeps its strength.
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$7
A deeply hydrating treatment created for type 3 and 4 curls, being haircare’s Major Moisture Leave‑In Conditioner uses nourishing ingredients like cocoa butter and oat extract to soften texture, enhance natural shape and protect hair through air‑drying or heat styling.
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$13
Chéribé Soft-Hold Styling Gelée is powered by the brand’s bond-repair Chébé Complex—made from African Chébé seeds—along with aloe vera and red algae to define curls, boost shine and lock in hydration without crunch or flakes.
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$10
True to its name, Aussie’s silicone-free Ultra Wonder Daily Mist works wonders to refresh lackluster curls. Transforming from a cream to a mist with each spritz, it provides everything from frizz control to heat protection.
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$34
Infused with dpHUE’s signature apple cider vinegar for tons of shine and heat protection, ACV WonderWorks Leave-In Conditioner earns best-of status with its multitasking formula that benefits all hair types.
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$36
One tiny bottle of AROVE’s travel- and eco-friendly, water-activated AERIOUS Shampoo equals up to 32 ounces of traditional shampoo, and you still get up to 85 washes.
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$73
We’re rightfully obsessive about protecting our hair color, and Davines’s Beautiful Things Restoring Leave-In Mask does the job well. The velvety cream seals the cuticle, shields against heat and wraps strands in a lovely, woody-citrus scent.
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$35
A clarifying shampoo that removes buildup while keeping good oils intact, The Root Project Clean Canvas Detoxifying Hair Cleanser refreshes the scalp with a minty tingle and luxe lather, and keeps hair soft and balanced.
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$20
A repeat winner for good reason, Vichy’s Dercos Selenium Sulfide Anti-Dandruff Shampoo treats the full range of dandruff issues, from mild to severe, thanks to a sophisticated formula with 0.6-percent micronized selenium sulfide.
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$8.50
John Frieda’s Frizz Ease Miraculous Recovery Repair Shampoo hits the reset button on hard-to-manage hair. With each cleanse, strands look shinier, sleeker and more controlled.
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$30
The next best thing to a salon gloss treatment, Moroccanoil’s five-minute, in-shower High Shine Gloss Mask helps revive dull hair with instant shine, smoother texture and more vibrant color.
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$32
COLOR WOW’s Insta-WOW Advanced Dry Shampoo uses Active Cleansing Technology (a shampoo-grade cleanser paired with ultrafine, high-performance starches to rival an in-shower wash) to instantly soak up grease and oil.
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$29
Beloved by colorists all over the world, professional hair-color brand Danger Jones recently expanded into at-home care, and this hydrating Killer Blonde Purple Toning Shampoo is the best of its kind that we’ve tried all year.
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$15
Inspired by luxury hotel hair moments and designed for parched strands, SHAMPOOHOTEL’s Miami Hydrating Shampoo gently cleanses while restoring moisture, and smells like a beach vacation.
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$25
This talc‑free, non‑aerosol Powder Perfect Dry Shampoo from Jennifer Aniston’s LolaVie uses oil‑absorbing powders and scalp‑soothing ingredients to refresh roots without residue or buildup.
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$38
Created by Brazilian hairstylist Rogério Cavalcante, BRAZIL EDITION Restorative Peptide Hair Mask uses proprietary Molecular Repair Technology for effective damage control, making hair up to five times stronger with just one two-minute treatment.
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$20
A shampoo and hair treatment in one, Mise En Scene Salon 10 Protein Shampoo combines collagen, eight types of protein and rich moisturizers to correct all levels of damage. The result: stronger, smoother strands that are protected from further damage.
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$12
Made with easily irritated scalps in mind, California Naturals’ Sensitive Scalp Shampoo skips fragrance entirely, using soothing botanicals like chamomile, aloe, oat and green tea to cleanse gently without triggering redness or dryness.
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$9
Inspired by feedback from Hairitage by Mindy McKnight’s loyal community, So Over You Oil Control Shampoo uses a combination of probiotics, papaya extract and aloe vera to balance excess oil without overdrying the hair.
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$32
Spray amika’s Soulstruck Nourishing Dry Hair Mask on second-day strands, brush it through and enjoy a softer style in seconds. It makes bad hair days disappear.
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$39
Fine-to-medium hair types will love Briogeo’s Superfoods Acai + Passionfruit Lightweight Hydration Hair Mask. The antioxidant-rich, protein-free, water-cream formula locks in hydration for a weightless, soft and silky feel.
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$35
For those with fine, flat or thinning hair, Vegamour UPLIFT Volumizing Shampoo is a game changer. The brand’s proprietary Dual LIFTing Technology boosts body and gets rid of buildup without weighing strands down.
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$48
Like a shot of color vibrancy in a bottle, L’Oréal Professionnel’s Vitamino Color Spectrum Shampoo helps maintain salon-fresh strands with radiant shine and strength.
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$35
Get up to 72 hours of smooth strands with UNITE Hair’s heat-activated 7SECONDS Anti-Frizz Thermo Mist, which we tested in high humidity, and it delivered. It also boasts the brand’s signature, salon-worthy scent.
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$47
Styling oils are trending big right now, and Bumble and bumble's silicone-free Bb.Styling Oil reigns supreme. Great for all hair types, it not only calms frizz and protects against heat damage, but also adds show-stopping shine.
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$38
Clinically proven to seal 96 percent of split ends and reduce 69 percent of breakage, IGK’s Best Interest Deep Repair Air-Dry Styler is a no-brainer when it comes to choosing an air-dry product, and strands are left noticeably smooth.
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$32
Effortless, red carpet–ready hair is within reach with RŌZ’s lightweight, frizz-fighting Evergreen Styling Cream. It shapes, defines and adds shine without weighing strands down.
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$22
You’ll wonder how you ever lived without Kerasilk’s Flyaway Wand, especially in humid weather. It tames rogue hairs instantly, smooths without stiffness or grease, and makes touch-ups a breeze.
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$48
Dubbed “the future of heat protection,” K18’s HeatBounce Conditioning Heat Protectant uses proprietary resilicore heat- shielding technology to defend against damage, working inside out to penetrate the hair’s inner cortex versus just coating the cuticle.
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$18
A red-carpet staple, JVN Hair’s Perfèct StyleFix Stick is the secret weapon for slicked-back looks, flyaway fixes and perfectly piecey ends.
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$30
Strong yet flexible, dae’s Sunsetter Hairspray is our go-to finishing touch. Add in the brand’s signature citrus scent, inspired by founder Amber Fillerup Clark’s desert memories, and you’ve got a clear winner.
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$38
Hairstylist to the stars Chris McMillan created his best-selling, versatile The Dry Texture Spray for that effortless, lived-in hair you can’t mess up. The bonus: it also absorbs oil and shields hair from heat damage.
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$22
If your hair typically falls flat, add a few spritzes of VERB’s Volume Spray at the root for a quick volume boost. In third- party testing, it increased volume by up to three times after one use, and we love the fruity-floral scent, too.
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$56
Powered by burdock oil— long valued for its ability to support scalp health and hair growth—Bur Bur’s Growing Season Hair Growth Oil focuses less on instant gratification and more on building stronger strands with consistent use.
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$30
Fine hair’s secret weapon, KMS Hair Add Volume Liquid Strength Rinse is your post-shampoo step to boost body and elasticity. Hair feels noticeably fuller and more resilient after one use, without sacrificing softness or movement.
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$20
Kitsch Root Lifting & Thickening Spray volumizes hair so well, you’ll never settle for flat styles again. Made with botanicals, peptides, biotin and rosemary, it lifts and reinforces healthy hair from root to tip.
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$42
NULASTIN’s Vibrant Scalp Shampoo does it all: reduce shedding, fortify hair follicles, diminish frizz and volumize roots. Plus, its silicone- and sulfate-free formula is also safe for color-treated strands.
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$78
Developed by dermatologists, Xtressé Hair Growth Gummies support scalp and follicle health from within using a biotin‑free, sugar-free blend of regenerative compounds and plant‑based extracts.
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$326
Bio Ionic 10X UltraLight Speed Dryer is the blowdryer every stylist (and every one of us) wants in their hands. It weighs less than a pound, dries hair speedy fast and seals the cuticle for a big boost in shine.
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$750
Dyson has outdone themselves with the latest update of its iconic multi-styler. The Co-anda 2x offers better curling and faster drying. Plus, being able to pair it with an app on your phone allows for next-level customization.
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$69
Our favorite hot round brush for a silky, salon-level blowout at home is WavyTalk’s Blowout Boost Grande. The big barrel gets the job done quickly, and with minimal heat damage.
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$259
Want to achieve more defined, deeply shiny, flyaway-free curls faster? Ghd’s Chronos Curve Classic Curling Iron tackles the challenge, and includes Curl Responsive Technology that responds to your actions.
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$215
Dry curls? The InfinitiPRO by Conair Steam Therapy Hair Steamer fixes that. It delivers a burst of steam that helps revive your curl pattern, boost hydration and bring back its bounce. $125, conair.com
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$170
CHI’s LAVA 4D Hairstyling Iron is powered by volcanic lava– infused ceramic plates for smooth strands or polished curls with just one pass. It also offers five times more color protection and more shine than its past stylers.
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$17
Designed for thinning, shedding hair that needs a little extra TLC, Tangle Teezer’s The Ultimate Detangler Extra Gentle features a unique wide-spaced teeth pattern that avoids unnecessary breakage while brushing.
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$73
Why fight split ends with scissors alone? Shu Uemura’s Ashita Supreme Intense Revitalization Serum smooths and protects fragile strands, reducing breakage and guarding against heat, so you can stretch trims and collect compliments.
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$28
If glass hair is the goal, Joico’s heat-activated Dream Blowout Glass is the styler you need to achieve it. It keeps hair smooth for 72 hours—sealing in moisture and blocking humidity—and delivers mirror-like shine.
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$30
For instant coverage that blends in seamlessly for a natural look, BOLDIFY Hairline Powder comes in 14 shades made with mineral pigments and fills thinning hairlines with ease. Sweat-resistant and mess-free, it's a stylist favorite.
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$30
Whether you’ve bleached your hair or you’ve gone a little overboard with heat styling, Nexxus Keraphix Liquid Crystallizer Treatment helps rebuild the disulfide bonds in your hair while filling gaps in the cuticle and strengthening each strand at its core.
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$32
Stressed-out strands get a new lease on life after just one application of NatureLab.TOKYO’s Kiseki Molecular Repair Mizu Hair Oil. Apply a couple drops on damp or dry hair and let the Japanese blend erase signs of damage.
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$44
Scalps age faster than you think, resulting in dryness, flaking and irritation that also affects the health of hair. Olaplex’s No. 0.5 Scalp Longevity Treatment stops these furstrating concerns in their tracks with a leave-in treatment that hydrates, soothes, balances and strengthens the scalp, and thus your strands, too.
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$18
Knots, flyaways and breakage are exactly what Commence Shine‑Enhancing Detangler aims to minimize, offering lightweight slip powered by coconut water, quinoa peptides and vegan keratin without leaving hair “coated.”
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$68
Designed as an overnight reset, Nutrire T.2 NIGHT Restoring Scalp Serum uses time‑release actives to gently exfoliate buildup, rebalance oil and support a healthier scalp come morning.
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$19.50
If you don’t have a full hairline of gray to cover up, but you’re starting to see little sparklers come through, Madison Reed’s The Gray Escape is your quick fix. The mascara-like brush deposits temporary hair color anywhere you need it, including your brows.
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$58
Harnessing an efficacious blend of botanicals and superfoods, Crown Affair’s The Overnight Repair Serum penetrates damaged hair while you sleep, so you wake up with silky-soft strands of hair. Plus, they get healthier over time.
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$48
A K-beauty scalp savior, BASE-K’s Rice Powder Detox is hardworking yet gentle, delivering a fresh, tingly-clean scalp with a cooling, rice-powder exfoliation that works as both a treatment and a weekly shampoo.
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$55
Gray hair is a fact of life for many of us, but when you don’t like what you see in the mirror, Arey’s To the Root Scalp Serum can help. The nutrient‑ rich formula prevents loss of pigment loss and strengthens follicles, targeting the root cause of grays to keep hair more vibrant over time.
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$35
Every product in Saints & Sinners’ lineup is a treat for dry strands, and its new Velvet Divine Hair & Body Oil is no exception. A little goes a long way to reduce frizz and amplify shine, or use it on your skin for a baby-soft feel.
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$75
When strands feel desert-dry and starved for moisture, PHILIP B. saves the day with its versatile, leave-in Weightless Miracle Serum that truly does work miracles.
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