BEST Floral Fragrance

Product Award
Prada Beauty Paradoxe Virtual Flower Eau de Parfum
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Prada Beauty Paradoxe Virtual Flower Eau de Parfum represents the future of floral fragrance, using AI to augment scent exploration, resulting in a jasmine-forward, fresh yet musky scent.

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$165
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"I have never been a floral scent girlie, but this fragrance completely changed my mind. I have two shelves full of fragrances on my wall, and Prada's Virtual Flower is the only one with a substantial dent in it—I like to change things up, but I daresay it's tetering on being my signature scent."—Isabelle Buneo, editorial assistant

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