BEST Sunscreen Serum

Product Award
Beauty of Joseon Ginseng Moist Sun Serum (SPF 50+ PA++++)
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According to Google search data, Beauty of Joseon reached unofficial cult status in 2024, up a cool +77.3 percent YOY in average monthly search volume. Its star product, the Ginseng Moist Sun Serum (SPF 50+ PA++++), is a light-as-air, easy-to-use moisturizing SPF that makes you want to use it daily.

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$21
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"A new cult classic for a reason. It's clear, easy to use and goes on so so smooth." —Liz Ritter, executive editor

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