BEST Floral Fragrance

PradaParadoxe Virtual Flower Eau de Parfum
Prada Beauty Paradoxe Virtual Flower Eau de Parfum represents the future of floral fragrance, using AI to augment scent exploration, resulting in a jasmine-forward, fresh yet musky scent.
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$165
I have never been a floral scent girlie, but this fragrance completely changed my mind. I have two shelves full of fragrances on my wall, and Prada's Virtual Flower is the only one with a substantial dent in it—I like to change things up, but I daresay it's tetering on being my signature scent.—Isabelle Buneo, editorial assistant


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