Versed
LAUNCHED IN 2019
FOUNDER Katherine Power
In the age of overhyped, underperforming products, Versed promises high-performance, dermatologist-tested products that are community-developed, good for the environment and all under $25.
WHY WE LOVE IT
There are no gimicks when it comes to Versed, with its lineup of budget-friendly products made with efficacy and sustainability.
SHOP AT
Versed, Amazon, Target, CVS, Revolve, Costco
Versed started by speaking to real people; our community was loud and clear about their confusion and discouragement when it came to their skincare routine. Overwhelmingly, they were unsatisfied with skincare because it’s too confusing, too expensive and just wasn’t giving them results. That is the problem we are dedicated to solving. We heard their pain points and found a whitespace to develop Versed. So our driving/galvanizing force at launch [May 2019] was to democratize clean beauty at drugstore.
BEST-SELLING PRODUCT
Day Dissolve Cleansing Balm ($18)
Description: Brimming with jojoba and avocado oils, vitamin E and serene notes of eucalyptus, once you try this cleansing balm, there's no going back.
FOUNDER NOTES
To date, we've sold over 1.5 million jars of our cleansing balm.
