Vacation
LAUNCHED IN 2021
FOUNDERS Dakota Green, Lach Hall, Marty Bell
Vacation may be the best-smelling sunscreen, but it’s also the company that did more for skin health PR than any other brand in the past few years. The sunscreens are coveted, chic and cool to use—a true breakthrough in the SPF space.
WHY WE LOVE IT
There are very few brands that can capture that "cool SPF" vibe, and Vacation is one. Anyone who has tried it, loves it. Anyone who hasn't is a quick convert.
SHOP AT
Vacation, Amazon, Ulta Beauty, Blue Mercury, Dermstore, Bloomingdale's, Target, Revolve, Rhysician Dispensed
Whilst working remotely a few years back in Playa del Carmen, Mexico, we began wondering why sunscreen felt like such a chore when it’s used in such fun environments. We wondered with a bit of creativity, could sunscreen be something that you actually look forward to using? Something that might even enhance your moment in the sun? Like a good book, some good music, or your favorite sunglasses? With that thought, the idea of Vacation “Leisure-Enhancing Sunscreen” was born.
BEST-SELLING PRODUCT
Classic Whip SPF 30 ($22)
Description: Everyone loves Vacation’s Classic Whip SPF 30 “lighter than air” formula, which is easy to wear and even comes with its own radio station.
FIRST PRODUCT
Classic Lotion SPF 30 ($18)
Description: Combining notes of coconut, banana, pool water, pool toys and swimsuit Lycra, Vacation Classic Lotion SPF 30 bottled all your best sunscreen memories when it hit the market.
