Live Tinted
LAUNCHED IN 2018
FOUNDER Deepica Mutyala
Clean, vegan, cruelty-free, carmine-free and 100-percent safe for your skin, Live Tinted celebrates clean beauty for all skin tones.
WHY WE LOVE IT
Live Tinted proves that you don't have to sacrifice performance for safe, clean ingredients, providing high-payoff beauty products with high-quality ingredients.
SHOP AT
Live Tinted, Ulta Beauty, Target
Live Tinted was built on the basis of inclusion and representation for POC in the beauty space. Our objective was to feature people of color who were underrepresented and share their stories. I felt like there wasn’t a centralized hub that did that anywhere digitally, and it was important to me on a personal level that this existed. When we first started to build the community, the response was overwhelming, and I realized almost immediately that this was bigger than what I had imagined it could be.
BEST-SELLING PRODUCT
Hueguard Skin Tint SPF 50 ($42)
Description: The brand's best-selling Hueguard Skin Tint SPF50 is a weightless, combination skin tint and sunscreen that provides buildable coverage, a hydrating, radiant finish and absolutely no white cast, so it's no surprise it's a fan favorite.
FOUNDER NOTES
It is a weightless, light-medium buildable coverage skin tint with no-white-cast mineral SPF 50 that protects skin with all-day hydration and a radiant finish.
FIRST PRODUCT
Huestick ($26)
Description: Live Tinted's Huestick is an all-over color correcting stick designed with skin of color in mind, and uses a blend of hyaluronic acid, squalene and vitamins C and E to create an easily blendable, skin-forward color corrector, perfect for combatting dark circles, hyperpigmentation and more.
FOUNDER NOTES
It was important to Deepica to create a product that would not only be inclusive, but also target the issues that many POC face when it comes to beauty and makeup products.
