EADEM
LAUNCHED IN 2018
FOUNDERS Alice Lin Glover, Marie Kouadio Amouzame
EADEM pioneers inclusive skin care, crafting innovative formulas that celebrate and cater to the unique needs of melanin-rich skin.
WHY WE LOVE IT
High-quality actives, inclusive formulas and seriously chic branding makes EADEM the total package.
SHOP AT
Eadem, Sephora
EADEM is made for those who forge their own paths and navigate different cultural identities, and we're on a mission to redefine beauty standards while pushing the industry beyond tokenism. We recognize that multicultural beauty is often fragmented, but EADEM isn’t about a particular race or subculture—it’s about the unique perspectives and needs of skin of color.
BEST-SELLING PRODUCT
Le Chouchou ($24)
Description: Not your average lip balm, this restorative lip treatment combines the exfoliation of a gentle lip peel, the moisture of an intense lip mask, and the ultra-reflective sheen of a lip gloss.
FOUNDERS' NOTES
Every product from our tight SKU assortment has experienced multiple sell-out periods, but our latest launch, Le Chouchou, has been THAT girl lately.
FIRST PRODUCT
Milk Marvel Dark Spot Serum ($68)
Description: Spot-busting vitamin C and niacinamide work together in this brightening serum acutely created for skin of color.
FOUNDERS' NOTES
The response to the product has been overwhelmingly positive (and we’ve sold out of Milk Marvel multiple times), with both skin specialists and consumers recognizing the importance of a solution that specifically addresses post-inflammatory hyperpigmentation, one of the most common concerns for skin of color.
