Caliray
LAUNCHED IN 2022
FOUNDER Wende Zomnir
Caliray is a modern makeup brand embracing the energy of California’s wellness-centric lifestyle. The brand produces fun, flirty, clean makeup products with the idea of “sexy sustainable” always at its core.
WHY WE LOVE IT
Caliray makes clean beauty fun and sexy, combining well made formulas you can trust with an unfiltered, Californian mindset—"clean beauty, dirty minds," as the brand puts it.
SHOP AT
Caliray, Sephora
After transforming the beauty industry with Urban Decay, Wende, a lifelong athlete and surfer, was faced head-on by the amount of plastic trash in the ocean while riding the waves. So, she turned her sights on another beauty revolution: sustainability and performance clean formulas. In January 2022, Wende Zomnir founded Caliray, a West Coast beauty and wellness brand serving face and planet with laidback looks and joyride vibes.
BEST-SELLING PRODUCT
So Blown Clean Blurring Primer ($36)
Description: A pore-blurring primer spiked with collagen peptides to hydrate skin while it leaves a velvety, filtered look behind? It's no wonder it's a best-seller.
FOUNDER NOTES
Known as FaceTune in a bottle, our primer sold out seven times at Sephora and went viral on TikTok. Due to huge demand, a travel-size version was created.
FIRST PRODUCT
Come Hell or High Water Tubing Mascara ($24)
Description: With a totally clean formula featuring lash-enhancing ingredients like argan oil and triple wax mix, this innovative tubing mascara promises next-level length and volume.
FOUNDER NOTES
Along with our Surfproof Easy Glider Eye Definer Waterproof Pencil, Wende launched Caliray with these two products after noticing a gap in the market and seeing that clean beauty was missing performance eye makeup. Come Hell or High Water is still one of Caliray's best-sellers to-date.
