We started Caldera + Lab when my skin became drier and more sensitive in my early 40s. My wife's clean prestige skin care helped, but I disliked the glowy look and scents. Realizing there weren't any men's brands making clean, prestige-quality products, we decided to fill that gap ourselves.
BEST-SELLING PRODUCT
The Good ($110)
Description: Streamlining men's skin care isn't easy, but this all-in-one night serum—it's made with 27 actives—does the trick and then some for dry, sensitive skin.
FOUNDER NOTES
The Good is specifically designed for dry, sensitive skin. We launched with this very product and it's been our hero SKU, selling out on annual basis since launching.