V&Co. Beauty
LAUNCHED IN 2024
FOUNDERS Mike Redmond, Tom Redmond
Leveraging peptide technology to deliver professional-grade results for all hair types and textures, V&Co. Beauty helps make every day a good hair day.
WHY WE LOVE IT
The use of advanced peptide technology in accessible, effective hair-care products sets a new standard in the industry.
SHOP AT
Amazon, Target, Walmart, Safeway, Albertsons, Acme, Amigos, Jewel, Market Street, Tom Thumb, Star Market, Meyer, H-E-B, Stop + Shop, Wake Fern, Wegmans
Before V&Co. Beauty, our cofounders noticed a void: except for a few highly specialized options—with hefty price tags—there were little to no options in the hair-care aisle that leveraged peptides’ deeply reparative benefits, and targeted them for the hair and scalp. V&Co. Beauty aims to be the new leader in peptide-infused hair care, powered by scientific innovation and rooted in targeted hair health.
BEST-SELLING PRODUCT
Wavy Shampoo & Conditioner ($8 each)
Description: It took three years to complete the ideation, research, formulation and design phases for V&Co. Beauty, a commitment to quality that's evident in its hair type–specific shampoo and conditioners.
FOUNDERS' NOTES
Our Wavy Shampoo and Conditioner is our best selling line. It is infused with rice protein to reduce frizz, increase wavy hair texture, add natural shine and increase elasticity.
