Tower 28
LAUNCHED IN 2019
FOUNDER Amy Liu
Tower 28 is a clean beauty brand creating gentle, non-toxic makeup products suitable for all skin types, including sensitive and eczema-prone skin.
WHY WE LOVE IT
Tower 28 is dedicated to creating fun, colorful products that are truly inclusive, catering to those with skin sensitivities often overlooked in the beauty industry.
SHOP AT
Tower 28, Amazon, Sephora, Revolve, Credo Beauty
Founder Amy Liu served for nearly 20 years as an executive at some of the fastest growing beauty brands, but as an eczema sufferer, she couldn’t enjoy the best part: trying out products! And so she launched Tower 28 in 2019, as a beauty brand inclusive of all skin tones, skin types, budgets, and beauty philosophies. With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to adhere to the National Eczema Association’s guidelines.
BEST-SELLING PRODUCT
SOS Rescue Spray ($28)
Description: Powered by hypochlorous acid, this daily spray-on toner helps calm and repair irritated, stressed-out skin quickly.
FIRST PRODUCT
ShineOn Lip Jelly ($16)
Description: A balm-gloss hybrid, this does-it-all Jelly offers high shine, gorgeous color payoff and nourishing ingredients to treat lips.
