Lux Unfiltered
LAUNCHED IN 2019
FOUNDERS Sivan Ayla Richards, Paul Richards
Lux Unfiltered allows you to live life unfiltered while looking and feeling your best. It offers products to create the perfect faux tan and rosy sun-kissed cheeks so you can stay safe while being on trend.
WHY WE LOVE IT
Lux Unfiltered offers the perfect tools to execute both timeless looks and the biggest trends on TikTok at any given time. Its products have quickly become staples.
SHOP AT
Lux Unfilitered, Amazon, Sephora
In a beauty industry that is highly geared towards changing your appearance, Lux Unfiltered encourages you to enhance your natural beauty rather than hiding it.
BEST-SELLING PRODUCT
Nº32 Gradual Hydrating Self-Tanning Cream (https://www.sephora.com/product/n-176-32-hydrating-gradual-self-tanning-lotion-in-santal-P512376)
Description: Since its launch in 2019, Lux Unflitered's first product, Nº32 Gradual Hydrating Self-Tanning Cream, has been the brand's number-one seller. It's since inspired a variety of shades and fragrances, but the classic remains a fan favorite for building a tan and hydrating skin daily.
FOUNDERS' NOTES
We managed to alleviate the pain points of self tanners with this one product and knew we had something special to offer. We sold out within the first week! It remains our number-one best-selling product to date.
