Women Are Claiming This $20 Drugstore Serum Is Completely Changing Their Skin

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Serums are a dime a dozen now—almost every skin care brand has one and they can treat just about every complexion concern—so when one stands out above the rest, we take notice. Meet YourGoodSkin Balancing Skin Concentrate ($20), a lightweight serum with some serious claims to improve five key signs of visibly healthy skin including smooth texture, even skin tone, balanced moisture levels, radiance and lack of oiliness

However, according to a community of YourGoodSkin fans, those lofty claims have proven to be legit, and you can see the results in just 28 days.

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Scientifically developed to help prevent skin problems before they start, YourGood Skin (the first skin care line from parent company Boots in 20 years) was created by scientists and dermatologists in collaboration with a community of thousands of women. More than 2,500 women shared their skin care issues and concerns with the brand to inspire the 23-product collection (everything from cleansers to blackhead removers) and its formulations. 

Now, those women, along with many others, are writing about their experiences with the products on the brand’s community forum, and there’s one common thread creating major buzz: The Balancing Skin Concentrate is the real deal. Some are even saying it’s the best solution they’ve found to treat their menopausal skin.

Designed to be used after cleansing and underneath YourGoodSkin’s SPF 30 Anti-Oxidant Day Cream (or underneath Pro-Vitamin Overnight Cream when applied at night), the wildly popular serum is backed by three blinded, randomized, controlled clinical trials that showed more than 70 percent of women experienced improvement in skin texture, tone, radiance and oiliness after four weeks, and after four months, more than 96 percent of women achieved more hydrated skin.

So what’s in the formula that makes it so effective? A powerful combination of antioxidants that fight oxidative stress, Japanese lilyturf root extract to help skin hold on to moisture, and sphinganine, which helps reduce skin’s oil production. Other attributes we love: it has a subtle floral scent, it absorbs into skin without leaving behind a greasy or sticky residue, and it makes skin feel super soft.

The lead developer of YourGoodSkin, Dr. Mike Bell, skincare scientific expert for Walgreens Boots Alliance, said, “Our research shows that women want consistently healthy-looking skin, but achieving this can be difficult when everyday life factors such as air pollution, temperature change, hormone change, stress or tiredness can cause the skin to become unbalanced. The hero of the range, YourGoodSkin Balancing Skin Concentrate, starts the journey to #GoodSkinForLife and puts an end to bad skin days.”

The serum, as well as the rest of the collection, are now available on Walgreens.com and in select Walgreens stores. 

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