Social Media Sensation Younique Cosmetics Has Been Purchased

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Fragrance giant Coty Inc. has announced it plans to purchase a majority stake in the popular social media–fueled makeup brand Younique Cosmetics, according to Reuters.

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The deal will be for approximately $600 million and Coty will now own a 60-percent stake. (The Wall Street Journal reports that the four-year-old Younique is valued at $1 billion.)

Last year, Coty acquired Procter & Gamble Co’s specialty beauty business, which included brands such as Clairol and Wella.

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