In a mission to anticipate the trends of the coming year, Yelp’s data science team stockpiled their most-searched words and phrases between 2019 and 2020. Their findings were all across the board, touching on search data from travel to food to wellness. The statistic that we found most interesting, however, was naturally in the beauty sector: Search mentions for melasma—the accumulation of dark, discolored patches on the skin—have increased by 58 percent since the end of 2019, proving that staying indoors is not a guarantor of deflecting sun damage after all.
While sitting in an at-home office or driving a car can cause sun damage when we’re least expecting it, the forecast highlights another invisible cause of unwanted dark spots: blue light.
According to the forecast and Yelp trend experts, “Dark spots can be a sign of melasma, a mask-like pigmentation disorder, and blue light has been known to aggravate this condition. With people spending more time on devices this year, it’s no surprise that Yelp users found themselves searching for help treating the condition. With many continuing to work-from-home, we predict many will seek help from local dermatologists to manage the condition.”
Although the skin condition is largely tied to hormones, you can help avoid light-induced melasma in one swipe with products designed to block from blue light and sunlight. Our favorite: Supergoop Glowscreen SPF 40 ($36), which protects from UVA, UVB and blue light with help from cocoa peptides and antioxidants. Plus, it gives your skin a flawless glow.
Additional beauty trends the Yelp team says are on the horizon for 2021 include searches for hormonal acne (they have gone up 104 percent this year alone) and mentions of “Zoom Face” are on the rise, as consumer interests in plastic surgery have risen by 20 percent. If you haven’t personally noticed the effects of blue light or sun damage on your skin, the time to start preventative measures is now.
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